Pinterest For Your Business

In episode 106, Kate shares valuable and tangible take aways to guide through the Pinterest world. She covers the following:

• Kate dives right in and shares her history with Pinterest and what brought her to starting her business. Since 2014, her team has grown to almost 30 and she loves teaching and helping people make the leap to Pinterest marketing.
• She covers what kind of success a quilt patterns designer can have on Pinterest. Kate shares how tailoring to the beginning stages of the search is the mindset you want to be in. Thinking of the mechanics of the process, what people would be searching for rather than your brand, to find the most success in pins. 
• We talk about the beauty of the fact that Pinterest is a search engine and why that is so great for a business owner. Pinterest isn’t time based like social media. Pinterests life span goes up in value over time. 
• Two key things about Pinterest users are: People don’t scroll- they have high intent. They are also open to anything they see that peaks their interest. Second, Pinterest is an introverts platform. She explains these two perks. 
• We talk about SEO and algorithm. SEO is done through your description, board names, board descriptions and pin descriptions. These are all so important in searches.