Mentoring New Quilt Pattern Designers & Going Viral on Instagram with Maggie Reno of Snug and Stitch

Have you ever wondered what it takes to mentor new quilt pattern designers, run a themed sew-along, or go viral on Instagram as a creative entrepreneur? In this episode of the Craft to Career Podcast, Elizabeth Chappell of Quilters Candy chats with Maggie Reno of Snug and Stitch—a talented quilt pattern designer and mentor who’s helping shape the next generation of quilters.

Along with Michelle Corless of Compass and Wildflower, Maggie led the Nocturnal Soul Stitchery Sew Along—a collaborative, Halloween-themed quilting event created by alumni of the Quilt Pattern Writing Course. In this inspiring interview, Maggie shares her experience guiding new designers, choosing the right collaborators, and navigating the ups and downs of going viral on social media.

In This Episode, You’ll Learn:

• How to mentor new quilt pattern designers and help them confidently publish their first patterns

• Tips for choosing collaborators and managing creative partnerships

• What it’s like to plan and host a themed sew-along, from idea to execution

• The real story behind going viral on Instagram—the rewards, challenges, and long-term strategies for growth

Whether you’re a quilt pattern writer, a quilting enthusiast, or a creative entrepreneur looking to expand your reach, this episode is packed with actionable insights and inspiration.

Links & Resources Mentioned:

• • Nocturnal Soul Stitchery Sew Along

• • Free 3-Day Event: Learn How to Become a Quilt Pattern Writer — happening early September 2025

• • Kajabi — Create courses and memberships like a pro

• FloDesk — My favorite email marketing platform — save 50% off your first year

• How To Make Business Friends (And Why It Matters More Than You Think)
• Secrets To Instagram Success
• How To Start Your Business