Mentoring New Quilt Pattern Designers & Going Viral on Instagram with Maggie Reno of Snug and Stitch

Discover how to mentor new quilt pattern designers, run a Halloween-themed sew-along, and navigate going viral on Instagram. Featuring Maggie Reno of Snug and Stitch on the Craft to Career podcast.

In this episode of the Craft to Career podcast, Elizabeth Chappell of Quilters Candy interviews Maggie Reno of Snug and Stitch, an experienced quilt pattern designer and mentor. Maggie, along with Michelle Corless of Compass and Wildflower, has led a group of alumni from the Quilt Pattern Writing Course in creating the Nocturnal Soul Stitchery Sew Along — a collaborative, Halloween-themed event for quilters.

Maggie shares valuable insights on:

• • Mentoring new quilt pattern designers and helping them confidently bring their first patterns to market

• • Choosing collaborators for creative projects (and why it’s never an easy decision!)

• • The unique challenges and joys of running a themed sew-along from concept to completion

• • Going viral on Instagram — the unexpected benefits, hidden challenges, and strategies for sustainable growth

Whether you’re a quilt pattern writer, a quilting enthusiast, or someone interested in growing your creative business online, this episode offers practical tips and inspiration from someone who’s been there.

Links & Resources Mentioned:

• • Nocturnal Soul Stitchery Sew Along

• • Free 3-Day Event: Learn How to Become a Quilt Pattern Writer — happening early September 2025

• • Kajabi — Create courses and memberships like a pro

• FloDesk — My favorite email marketing platform — save 50% off your first year

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