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Quilters Candy

Coaching Follow Up: Jemima of Tied With a Ribbon
Podcast
/
January 20, 2023

Coaching Follow Up: Jemima of Tied With a Ribbon

I had a Coaching Call with Jemima over 6 months ago. This week, in episode 92 Jemima Flindt Follow Up, Jemima shares with you how things have been going. Want to know what she has implemented from our call? Hear all about what she has  learned since we last spoke, as well as how she has pivoted and all about her process. Jemima is a real go getter and has some really exciting things coming up! 

Jemima Flindt Follow Up

In this episode, Jemima shares all about the following:

  • She recaps how things have been going for her business over the last 6 months and follows up with her goals. 
  • Jemima talks about email marketing and how she has been working on growing her emails list. She shares about how she came out of a stand still and what she has implemented that is bringing her success.
  • She talks about collaboration and how that didn’t go as expected and why.
  • Hear how she pivoted and moved forward and continue to grow her email list and how she tripled her email list! 
  • Jemima speaks about the new trend of collaborative email marketing and what it is all about.
  • What she has learned about about email lists and how to grow them. some of the things covered are email providers, quality and conversion.
  • We talk about unsubscribes, relevant emails  and open rate. 
  • She hired a VA – what she does for her and how this has helped her business. Her VA has a background in the industry, which has also been helpful.
  • Facebook Ads…you have to be strategic. I mention how much the course Michelle Fernandas offers about how to run Facebook Ads and how extremely helpful that has been for my business. 
  • Jemima speaks about some of her biggest takeaways from the Coaching Call and what she implemented. She talks about your own credibility, course creation and teaching.
  • She shares about how important it is to lean into what you love doing. Jemima shares exciting news! She has a new beginner quilting course, New Quilt On The Block, that is launching on February 3rd. She shares all about it- you will want to hear what she offers- it will be incredible! 
  • We talk about video content as well as filming her new course. The importance of hiring help and experts when you don’t have the time or have the expertise. 

Show Notes

Jemima is launching her new beginners quilting class, New Quilt on the Block, on February 3rd! Find out more about the class and how to sign up through the link above. 

Check out her new book Quilt It, Crochet it 

Sign up for the Tied with a Ribbon Newsletter
 
Instagram – @tiedwitharibbon
 
Website
 
The book I mentioned in this episode that is an excellent read to help you with any business launch is Launch by Jeff Walker 
 
Need help with Facebook Ads? I highly recommend Michelle Fernandez 
 

SUBSCRIBE TO THE PODCAST

Join me next week and EVERY week for new content helping you turn your craft into a career. Subscribe to the Craft to Career Podcast below:
 
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PAST EPISODES OF CRAFT TO CAREER

Check out these past episodes:

  • Using Pinterest to Grow Your Business
  • Shannon Brinkley: Growing A Business with an Email List
  • Earn Money With A Blog

Weekly Review

Weekly Review

Transcription

0:00
[Music] welcome to the craft to Career podcast with Elizabeth Chappell or every week we
0:06
dive into how you can turn your craft into a successful career get ready to have the career you’ve always dreamed of
0:15
[Music] welcome to episode 92 of the craft a career podcast I am Elizabeth Chapel of
0:22
Quilter’s candy the host of the show and this week I am inviting back and super
0:29
excited to have Jemima Flint of tied with a ribbon she was on the podcast a
0:37
while back we did a coaching session and I actually really love this she reached
0:42
out to me and was like can I come back on I want to share how things went and of course I’d love to have people back
0:48
on to hear how they implemented the things that we talked about and how that has worked for
0:54
them and there were some really I just really loved chatting with Jemima she is
0:59
super talented she is going places she has gone places and will continue to and it was just
1:06
really great to chat with her I loved how she I mean she is a go-getter and so
1:12
I’m excited for you to hear all that’s happened the things that she implemented and how she had to Pivot because one of
1:18
them wasn’t working so let’s dive in before that I’m going to share the Apple podcast review
1:26
for this week it comes from Susanna underscore makes and Susanna says this
1:31
show is what the quilt world needs more of Elizabeth provides great insight into the business of the quilt world too many
1:38
in the quilt world avoid these topics however they are vital to the success of the industry professionals and want to
1:45
be professionals alike should take a listen that is so sweet thank you Susanna I do
1:51
love talking about all the topics and I do really believe that too that the
1:56
success of the industry depends on being open and transparent learning what’s
2:02
working what’s not working what we can charge what we should do for free all
2:07
the things so thank you I really appreciate that if you’re listening and you have not
2:14
left a review I would love for you to leave a review I’ve noticed there are also a lot of reviews on Spotify which
2:22
that you can just leave a star review but I still really appreciate it so thank you to you listeners for leaving
2:28
reviews and now let me jump in and let’s chat with Jemima
2:37
all right super excited to have Jemima here we had her on the podcast a while
2:43
back I’ll have to look and see when that was but it was the coaching call and we had made some goals and talked about her
2:49
business and growth and so this is the follow-up to see how things have gone so
2:55
Jemima welcome welcome back I’d love to hear a recap yeah of how things are
3:01
going yeah it’s um thanks for having me again Liz it’s been a very busy I think
3:07
it’s just over sort of six months since we last chatted and it’s definitely been busy in terms of having those goals and
3:14
working towards getting those uh ticked off so yeah really excited yeah awesome
3:20
and so we have kind of been in touch since via email through we talked last
3:26
and you have some really big things coming up one of which but I want to start with is
3:33
email marketing the reason I want to talk about that is because
3:38
I’m very pleased with how you move forward with it so I had a suggestion
3:44
for you of be a guest on a Blog and so I want you to talk about how that
3:49
went but the thing I’m so pleased with is your determination to like I will
3:56
figure out something that’s going to work that’s what it takes to succeed things are always pivoting and changing
4:01
so let’s dive in and can you share about growing your email list yeah of course well when we last chatted we were
4:09
um talking about some of the ways that I could really help to push that needle forward on my email list because I felt
4:15
that I’d come to a point where I was really just at a standstill and couldn’t grow it anymore organically and looking
4:22
at those ways that we could um ideas and suggestions really to help grow that and one of those that you had
4:29
mentioned was your success that you’d had with reaching out to bloggers and
4:35
putting forward your your name and your details and what you like to do and how you could actually you know work
4:42
collaboratively collaboratively uh with with those so
4:47
um so that’s kind of where I started off off the back of your suggestion didn’t
4:52
quite go to plan I have to say I am so curious to hear details what happened
4:58
and you don’t need to say names or anything but what happened well I kind of you know I put together a bit of an
5:04
email put together an idea of who I wanted to approach and who I wanted to
5:09
to talk to and as I started chatting and not even chatting sending those emails
5:16
and talking to those people I kind of realized that this wasn’t really going
5:22
to work out the way that I had thought it would you know look all you know sparkly and glittery it really just the
5:29
doors didn’t open in that direction at all how did it look were they like no I’m not accepting that or I’m not
5:36
interested it was definitely mostly a case of they had very certain ways that they
5:43
approached their blogging now as to what they wanted and things needed to fit in
5:49
certain categories and I wasn’t necessarily fitting into their specific categories for what they were doing and
5:56
I guess that that’s you know as things move and evolved with time those are things that they’ve put in into process
6:02
for their blogs so and can I ask is it topics or is it they I don’t want to
6:08
have guests who have a free opt-in on my blog uh definitely there wasn’t the
6:14
option to have that ability that necessarily that that connection to
6:20
Their audience and definitely they had certain parameters around what they wanted you
6:26
to deliver and what that looked like certainly more in terms of what they did
6:32
and how we I I could do things that were already theirs or those sorts of things
6:39
so promote them nothing about you I guess yeah so I guess more just in me
6:46
putting my name to having done something and um and that was the the promotion side
6:52
of of them you know allowing me to come and and write for them so and at that
6:58
point I kind of realized that that just wasn’t wasn’t what I was looking for and it wasn’t what what I was hoping for so
7:06
um yeah how many people did you reach out to out of curiosity I’m curious how what kind of how big of a trend this is
7:13
um I probably reached out to three or four uh and by the time I was sort of
7:19
getting the same response um I started to have to rethink how I was
7:25
going to approach that type of um collaboration so but in saying that
7:31
that’s oh it keeps real quick though that is what I am so proud of is that
7:36
you pivoted and you’re not like oh well I can’t do it there goes that I’m I’m gonna throw on the towel you are Scrappy
7:42
you like okay I need to do something else so I’m so curious to hear what you did yeah well I there were a couple of
7:50
options from um for moving forward with that type of blog promotion and those are things that
7:56
I’ve got um in the works for things coming out this year so there are so not all doors
8:02
to that were closed but um the majority of the ones that I thought would be um you know great leads or even that I
8:08
had you know previously sort of had some contact with um those ones sort of didn’t come through so it was yeah about just
8:15
realizing that I had to rethink this process of how was I going to continue
8:21
to grow this email list without necessarily at this stage because I’d also looked into the Facebook marketing
8:26
so without throwing heaps of money at it at this stage
8:31
um how could I continue to grow that so and that’s where I guess I’ve always I’ve always just had
8:38
this determination in in what I do in that it’s not about waiting for a door necessarily to be opened it’s about
8:45
knocking on that door and introducing yourself and you know walking in and um
8:51
and trying to make that connection with people so that you know they can see what you do and in doing that I also
8:59
then started to look around on Instagram as to what was happening what was you
9:05
know that new trend of collaborative email marketing and then I started to
9:10
really realize what that new trends sort of seem to be so can you speak to that I
9:16
have my suspicions of what it is but what is this new trend that you speak of definitely the the um you the approach
9:24
of collaborative designers coming together and working on um
9:29
projects and patterns and bundle deals and all those sorts of things so and I
9:34
sort of quickly realized that this was something that people were starting to do I’d seen a few here in Australia I’d
9:42
send a few sort of overseas and I started asking questions because I didn’t know how to get necessarily into
9:49
the doors of those types of events so yeah I certainly started knocking on
9:56
some doors and asking questions from from my insta friends and my cool
10:01
teammates as to you know how how did you get on these lists you know where where
10:07
do you sort of find these leads and because I just had an idea so have you participated in one and I will say I had
10:14
major fomo because I saw a group of people doing one of those and I wasn’t and then I heard how
10:20
successful it was in growing their list at the end I’m like ah dang it and I was like you know what I’m gonna start my
10:25
own I’m gonna get in my own group and put this together so it will be coming out later this year keep an eye and the
10:31
topic is very different from what’s been out there but um how did you then move forward with that yeah so once I
10:38
started investigating a bit further and working out sort of how this was sort of a way that people were putting together
10:47
um you know ideas and projects and getting them out to people I started to to message some people and find my way
10:52
through to people who were organizing those events and essentially putting up
10:57
my hand really to say I’d love to love to be involved and you know this is what
11:03
I do um and you know if there’s if there’s room you know if there’s spots then
11:10
definitely I was keen and did you get a spot are you going to be in one or have you been in one yeah so I um actually
11:17
did two just the other side of um last year or just before sort of
11:22
Christmas so yeah I was actually involved in two two different events
11:27
um yeah which was you know there’s certainly a lot to learn from from being part of
11:33
these event style collaborations and definitely I’ve learned a lot about my
11:39
email list and and especially how to grow that and how to things that I just didn’t even consider beforehand as to
11:48
you know what that needs to to look like so tell us I even I am like oh what what
11:54
have you learned I must know I think mostly well first of all I think I learned that um everyone’s email
12:02
provider works very differently and I was sort of running into a few
12:07
roadblocks with my particular email provider as to you know being able to
12:12
upload lists and that sort of thing so um and definitely in terms of
12:19
speaking to the quality of the list I’ve definitely learned how
12:25
um it’s just not enough it’s not a numbers game in terms of your of your
12:30
list and who you’re sending those emails to so what what do you mean by that
12:35
um because everyone’s um very happy to sort of you know they love all the the things that go with it
12:42
but then you’ve also got this um in terms of your email list you’ve
12:49
actually got to work out how you’re going to convert those followers into your own audience so you’ve got people
12:56
who haven’t necessarily come across you before don’t know what you do and then you’re going to be emailing them telling
13:03
them all about yourself and what you do and what you offer but they don’t necessarily know about you or have come
13:09
across you before in that way so it’s really about learning how to convert that email list into followers who who
13:17
do love what you do and who you know are Keen to to be on your list and especially to open those emails because
13:24
it doesn’t matter how many emails are landing in inboxes if they’re not
13:29
getting opened then you’re paying to have them on your list who’s your email provider I’ve been uh with MailChimp
13:36
okay and are you happy with it it sounds like there’s been a bit of a hiccup uploading people or lists
13:43
um I yeah we have had um or yeah there has been a hiccup only in terms of
13:48
um their their uh their rules and the way that they like you to to do that um that
13:55
they have very clear um guidelines on on what they they do and and I just wasn’t I hadn’t done an
14:03
event like this before either so they were things that I wasn’t really sort of and you know I should have known or
14:09
should have done some um investigating you know a bit earlier in
14:15
terms of you know how how I was going to then do that so
14:20
um I just go ahead sorry okay no I just yeah kind of assumed it was as easy as
14:26
um as it looked really have you looked at flow desk I’ve looked at a couple of other email
14:34
providers and definitely in terms of going forward that’s something that I’ve got to have
14:40
um have a good look at because MailChimp for me originally in the beginning was
14:45
such a great option because we could have quite a big list without having to
14:50
pay for it and initially back when I started my list that was great and then years down the track as you develop all
14:57
these links and everything is linked back to that one you know all those
15:02
landing pages and everything like that everything starts to become a little bit more complicated than just switching
15:08
over and changing over one button but definitely come to that point where
15:14
um moving forward I’m in the mindset where I’m ready to to look at you know making those changes
15:20
you know what I think I actually might do a little training on Florida’s because I anyhow
15:25
I used to have MailChimp and it really sucks to be penalized for growing your list we’re like oh now I have to pay
15:31
more you want to feel excited about growing your list
15:36
um anyhow there’s a lot to that but that’s a topic for another day yeah and that’s the thing you know if you’re
15:42
paying you know substantial amounts because you want those emails to be delivered
15:47
but you can’t they’re also then saying well you can’t you know where are these emails from and how did you get them
15:54
um and then stopping you from sending out emails then it’s really you know it’s not going to work in in your favor
16:01
yeah you’re just paying for something that you’re not getting interesting I didn’t know they had that because I also
16:06
use kajabi where I’ve grown I import my email list on both and kajabi the hiccup
16:13
with that is you can only upload like 50 people at a time or something so when you have a list of thousands of people
16:19
it really sucks to like okay copy and paste these 50 and then this and this whereas in flow desk you can just upload
16:26
Unlimited but each one has their pros and cons but flow desk it’s capped you only pay so
16:32
much a month for life and it’s under 100 bucks a month no matter how big but anyhow that’s the topic for another day
16:39
like I said but definitely in terms of you know it’s such a great way to reach
16:44
a new audience so it’s you know definitely in terms of growing new leads
16:50
and trying to build that audience going forward as I said I you know it has been
16:55
successful in terms of you know I’ve been able to to Triple my list okay yeah let’s talk numbers so you
17:02
tripled your list by being a part of these groups where you’re offering something in exchange for email that’s
17:08
right and how okay I also want to speak about because I always hear from people
17:14
like oh my gosh I had people unsubscribe every time I send an email I’m like yes
17:19
you will so can you speak to that um well that’s also where I run into
17:25
some trouble because when you have um in mountain when you have a large number of people unsubscribe you get
17:32
flagged so these are the types of things that I hadn’t because I hadn’t done this type of thing before I hadn’t come
17:38
across any of this before so that was um just that the the things that I’ve
17:44
I’ve really learned in terms of you know being able to to grow that list but also what you can and can’t do within that
17:51
because it as I said it wasn’t something that I’d come across or done before
17:56
so what kind of do you does MailChimp tell you percentage-wise what your unsubscribe is per email uh it gives you
18:04
the numbers of um unsubscribes per email and okay and
18:10
then what it does is it um there are percentages based on your
18:16
particular industry that it will say if it’s higher than this or if it’s more
18:21
than this um that’s above industry standards so you must be sending spam or you must be
18:28
sending two accounts who haven’t signed up or that type of thing to have that number of subscribes so it’s been
18:35
learning things like you know having a double opt-in for those particular you know people coming into into the list so
18:43
look I’ve you know I’ve learned so much in in yeah in not only you know working
18:48
with with the events and um being able to to do that side of things but also in
18:54
terms of how to make those those work for me and um and as I said before just
18:59
that that total you know you want your emails to be open so when you’re sending
19:04
them you want people to be reading what you’re sending you want it to be informative you want it to be relevant
19:09
because having that large number on your list doesn’t mean anything when you just
19:15
continually have that unsubscribe rate yeah well and things that help that really kind of hurt to do but help your
19:23
email list go in and if there’s anyone who’s bouncing or not opening your emails delete them off your list because
19:29
that will open your no that will up your open rate but I’m gonna share some numbers here tell me if this sounds
19:35
similar-ish to okay so I sent an email to about 40 000 people
19:41
about 20 000 opened it so it was a 47.5 open rate
19:46
there were 261 people who unsubscribed six bounces so that means I need to
19:53
clean those emails out and then eight people who marked it as spam and I know I can go in and look and see
19:59
how those people are and I don’t because I’m like curses you know but does that sound about similar to
20:06
what you have going on yeah so in my open rate I’m sitting at about 60 on my
20:12
open rate um that’s phenomenal so
20:18
um which I’m really happy with and I’ve been um working with a VA as well
20:23
um last year because I I needed help in
20:28
being able to work on my MailChimp and I knew that that was one area that I needed to grow so that was really kind
20:35
of I decided rather than putting my money into Facebook marketing like we
20:40
had chatted about I actually decided to put my money into a VA who’s helped me really grow that back end of that and
20:47
who can really give me you know the the actual great information sometimes in
20:52
converting that email and helping those and looking at all those numbers and making sure we’re looking at what’s
20:58
going out and doing that so that’s where I instead of investing in Facebook ads I
21:03
decided to invest in someone to come aboard to to help me with that
21:09
so tell me everything we have got to dive deep into this I’m very intrigued first of all how did what how did you
21:15
find the VA um I had actually been working with a um
21:20
a VA last year and then that was kind of just I would send the everything that I
21:25
had was sending out in the newsletter I would send it to her and she would um just upload that so that was
21:30
basically just her role and at that point when I decided I needed someone to to look into being a VA who actually
21:38
sort of offered some sort of marketing background or some sort of um
21:43
had that experience and knowledge in making that list grow I was chatting to
21:49
a friend of mine and we were chatting about you know what I was trying to do
21:54
and how I was frustrated with you know trying to do all these things but hadn’t sort of really gotten anywhere yet and
22:01
at that point they then sort of suggested that they were looking at
22:06
doing that area within you know their business on sort of a more bigger scale than what
22:14
they had been doing and I’ve been working with her so and um yeah it’s
22:19
it’s definitely been beneficial you know she’s great in terms of you know letting
22:26
me know where things are improving and um you know on the numbers and what we
22:33
can do to sort of help push things or what you know what we can do and all those sorts of things so so does she
22:39
look at like the open rate or this unsubscribe was really high here let’s look at what’s going on or what like
22:45
what does she do she’s really um intrigued and and really is into all
22:52
the the marketing best practices and really sort of has done a lot of homework and background work on you know
22:58
what works within the craft industry and she’s done her homework in terms of you
23:04
know knowing sort of the industry she also um yeah you know has a background
23:09
in this industry as well so when I sort of talk about quilts and that type of thing it’s so nice to have someone who
23:16
understands and and who can change out words because she knows that that’s a better word to sell something or that’s
23:22
a better word to describe what we’re trying to do so that’s also been really helpful because her background knowledge
23:29
in the industry has um yeah really helped that so okay and then I am curious to talk about Facebook ads
23:36
because so okay let me explain how this all ties in so I just opened up the crafter
23:43
career club and I did some video of where I shared with the members in the
23:48
club how much I’ve earned every year revenue and profit since I started my business and I want to say it was 2021 that um my
23:56
Revenue doubled but my profit dipped from the year before
24:02
and that was the first year that I hired a CPA and so I was like what happened that
24:07
year like as I’m looking back what in the world that was the year that I hired and paid for Facebook ads and paid way
24:15
too much I was not getting a return on that now fast forward to 2022
24:21
I still did Facebook ads my profit and revenue jumped immensely
24:27
but the way I did the Facebook ads was very different I spent way less on it it was way more strategic
24:35
so I feel like I need to speak on that at some point but how did you decide to
24:40
not do the Facebook ads and I will say the company that I recommended they’re great for short-term
24:46
launches they’re not good at the marketing you have to approach them with only hire them for a couple months and
24:53
you need to have the marketing plan a store they are not the brains they just execute what you want and that was my
24:59
mistake yeah I think that’s exactly where I landed in the end in in that it was new for me it was new for my
25:05
business and someone really at the end of the day didn’t
25:10
have the knowledge to help me for what to put together it was you know we can
25:17
we can do the ad or we can do this and honestly the cost um was you know and I
25:25
it was it was out of my budget um because at the time I didn’t have
25:30
enough to put back into the business to be able to you know or at the time you know that’s not where I wanted to put my
25:36
money and that’s when I decided that there had to be another way to make what
25:42
I had work which I will give a shout out and I’m like this is so not me I she’s
25:50
so great I’m just gonna share her but then there’s this bit of like but I hope there’s still enough for me so that’s
25:55
not how I show up that’s not Elizabeth there’s enough for all of us Michelle Fernandez
26:00
she offers a course on how to run Facebook ads that’s phenomenal you buy it once you have access for life because
26:07
the last course I bought you only had access for a year and I hate that because I’m like I need to come back forever and ever you know
26:14
and then she’s who I used in 2022 and she helped me I then hired her for four
26:21
weeks right before my launch and during my launch and she helped me with strategy she helped me do the things for
26:27
a much cheaper cost and that’s when but I also had a launch strategy
26:32
but um that that growth was out of this world so I do recommend Michelle Fernandez if anything if nothing else
26:39
her course that she offers um where it’s a one-time payment of it’s
26:45
it’s affordable for what you get so so there’s that but yeah I think you made a smart move there it was definitely you
26:52
know it’s it’s on my radar and but it’s just one of those things at the end of the day um with the other things that I was
26:58
working on at the end of last year and what I’ve got going into this year I literally had to pick and choose what I
27:04
was going to put my energy into what was I going to put my money behind and back those and
27:11
um I just realized that at the end of the day that it just wasn’t enough room there wasn’t enough of me to go around
27:18
essentially to be able to do even more things that at that stage I couldn’t say
27:23
were going to bring in a return so well and Facebook ads are not a good strategy
27:29
until certain things are in store or you have the right thing to put your money behind and again that’s a topic for
27:35
another day but you’re I am very impressed with your business savvy of being able to filter out I shouldn’t do
27:41
this let’s focus on this that is a huge skill set that
27:47
I feel like has really served you well but I would love to touch on other things that you’ve done since the last
27:53
time we talked and what’s coming up and happened yeah well it’s certainly um yeah it’s been so busy since uh since
28:00
we last chatted because basically off the back of um us chatting last year I also
28:07
um really took away from our chat and I sat down and one of the biggest takeaways from you and I talking last
28:14
time was on your statement about owning my own credibility and that just
28:21
kept playing over and over in my mind for what did I want the rest of you know
28:28
the year to look like what was I going to work on what did I need to do in my business to move things forward and out
28:35
of what we had talked about you definitely suggested the online courses and that was something at that stage I
28:42
hadn’t entered into I was thinking about um and but at that stage wasn’t on my
28:49
radar and then basically after chatting with you and just that sentence of owning your own credibility I knew
28:55
straight away then what I was going to to do in terms of getting an online
29:01
course and it just lit that fire under me to be able to go right I you know I’m
29:07
a teacher that’s just it’s it’s who I am it’s what I do and how to how to I just
29:15
said let’s hear you guys can’t see us but I’m like cheering her how to own that as an online course because there’s
29:22
a lot of things you know there are a lot of things that you can teach and do and all that but it always just kept coming
29:27
back to me and my um just that need of always and loving
29:33
most in this quilting world is getting to share and getting to teach and getting to show others and one of my
29:40
biggest elements of that is definitely with beginner Quilters and that you know
29:46
as a high school home economics teacher you know I’ve taught beginner you know sewists and you know kids you know
29:53
cooking and hospitality and tourism and all those things and just that beginner element and teaching just really made me
30:02
realize that getting an online course for beginners was absolutely going to be my goal for for last year and uh yeah
30:10
we’re there things to say on this so first of all remind me to ask you about the craftsy
30:17
thing so that’s one of the things um second of all I love that you’re leaning into the
30:24
thing that you love and I’ve seen other people who are like well I see that people are growing because they’re
30:30
offering these courses so I should offer this course even though that’s not what they love to do
30:35
so everyone find what you love even if someone else is doing that thing or even
30:41
especially if someone’s not and do what you love and what you’re good at and if
30:47
especially if you’re like this is too easy no one is even gonna need this it’s so obvious
30:53
it’s not to everyone what comes easy to you isn’t easy for everyone and then
31:00
okay to The Crafty thing you have some very cool experience with this I
31:05
remember years ago you’re flown to Denver and you recorded are this classy or blue whatever it’s gone through I
31:12
don’t even know if it’s around anymore Golden Pig media yeah okay yeah so you have done this like you’ve been hired
31:18
and you’ve made video tutorials how was that I’m so intrigued what that was like that experience was just absolutely
31:25
not only the scariest thing I’ve probably ever done um but just absolutely
31:32
um so exciting and so um it just I absolutely just was
31:37
thrilled to be able to go and do that that was off the back of my first book weekend quilting and getting to show
31:43
that and just learning production crew and filming and you know I was getting
31:49
hair and makeup done every every day and I saw that and was like I want that I
31:54
want to be like a on behind the camera or something and just learning how to
32:00
um you know talk and you know pausing when you do make mistakes and learning how to get across what you need to do
32:07
but it was just it was an amazing experience to to be able to get out there and do that and I think I just
32:15
didn’t it’s funny because even though I’ve done that before when it came to sort of putting together everything and
32:21
I know I do reels and all that you know I do all that sort of stuff already on Instagram putting it in into what is
32:27
going to be in my own course is just a completely different element you know
32:33
because you’ve got to build a back end of a website well you know and sales pages and checkout pages and drip flow
32:40
emails and automations and so learning all of that but um definitely in terms
32:45
of I’m you know hoping to that experience that I’ve had and I love it
32:50
you know like I just you know getting to do that sort of filming I think because
32:55
um being a teacher it’s just getting up and talking in front of an audience has never bothered me you know I do get
33:04
nervous absolutely and I get so excited by being able to share what I do and
33:09
Inspire others to you know become involved in our Indus you know in in craft and making things for themselves
33:16
and making their first quilt and definitely in terms you know I’m gonna do more you know I can’t I can’t wait to
33:22
yeah to be able to do some more and it’s interesting I’m very much if I’m gonna
33:28
record videos and stuff I want to own that for myself like I want to own the rights to it and earn all of the income
33:35
from that but Never Say Never because I know there’s some great exposure and some benefits
33:42
that come from going on someone else’s platform there’s always pros and cons is that video that you did is it still
33:49
available and has it in the past or now does it help grow your audience and have
33:54
people get aware of who you are no um back in 2018 uh was when we when we
34:01
filmed it and it went out to an audience it was done for like a set launch and that was great and it also then was as I
34:09
said before it was helping promote um weekend quilting which was my first book which I then also took to Market so
34:16
that was um I think that’s almost where we probably first met up as well so I think
34:21
so yeah yeah and um being able to do that I think it was the experience at that time too back in
34:28
if you think back to then the platforms that we know exist now didn’t you know people weren’t doing you know online you
34:34
know filming and you know reels you know all that type of video content didn’t exist you know and certainly in terms of
34:40
you know whilst I was you know on Instagram back then it was certainly very different too yeah to how yeah to
34:49
how it’s promoted and and what you need to do to be able to you know get in front of your audience now so experience
34:54
I would have to say absolutely experience and also at the time it was it was a big deal it was I was like my
35:01
gosh that’s amazing so it’s not still available no one can go and and it wasn’t only a limited time
35:07
that it was yeah and a couple of times it has sort of gone I’ve had information to say that it was back up honestly I’d
35:14
have to actually go and have another look because sometimes it gets taken down sometimes it comes back up do you
35:19
get royalties if it comes back up do you get paid or do they own that yeah yeah that’s still the thing
35:26
so when does your course come out and what are you teaching and who’s your platform I’m very curious so I’ve gone
35:33
with New Zealand which um is one that um there were quite a number of um of other Aussies here
35:40
um using that platform so essentially I could see what they were doing um I’ve probably asked them way too many
35:47
questions um they’ve been you know
35:52
um my friends who have been here and others have been you know so great with that who already have that platform but
35:58
coming out on February 3rd is new quilt on the Block which is my I like it which
36:05
is my step-by-step online beginners quilt course and what will you be covering in the course so this is very
36:13
much for someone who hasn’t made a Quilters yet they’ve been Keen they’re Keen to start in the new year also those
36:21
people who have been trying to piece together all that that free content and try and sort of get you know watch this
36:27
bit of video for this and um or also you know just those people who are so Keen they’ve seen all those
36:33
beautiful Pinterest photos but the results that they’re getting just aren’t anything like
36:40
um like what they’re wanting so um online for people so that my audience
36:46
can be reached worldwide because I do have um yeah a lot of people through
36:52
Instagram and that who come from Canada and from the US and over in Europe so
36:59
that was also a big thing in terms of really being able to take what I do and
37:04
that and owning that beginner element and knowing that that’s really where I sit in terms of the gold that I can
37:10
bring to to a course and taking people right from the get-go knowing what tools
37:16
to get what you know what equipment what does their sewing machine need to to look like in terms of if they’ve only
37:22
been sewing on it how do they you know actually quilt on it which you know
37:28
having a sewing machine for you know dress making is very different to having a sewing machine um you know work for you in terms of
37:34
quilting so taking them right through making their first quilts with all the
37:39
very much looking at all the the things along the way that sometimes are forgotten or sometimes aren’t
37:46
necessarily told to you like how and which way the Press seems and why we
37:51
press them in particular directions or particular pinning techniques that actually will help make a difference
37:57
with how your end product actually looks so I’ve really sort of tried to spend I
38:04
did a lot of research and with my background experience in teaching a lot of beginners I kind of knew where those
38:10
big holes were in people learning for themselves and really those were my
38:17
major sort of I wrote those down first so the areas that I knew beginner Quilters really struggled with that’s
38:23
where I started and that’s where the pattern came from as well it wasn’t just a case of I’ve designed a quilts and
38:30
here’s a course the actual course was structured from the beginning and the actual design was structured to actually
38:36
showcase and to build those foundational skills for for quarters
38:43
I wrote the pattern first and then made a chorus but you wrote the course and made a pattern with the beginner in mind
38:49
which I have to say from your first book I learned something from you that has stuck with me and I
38:56
still think of you every time I do it you talked about when you sew a piece together that you should press the iron
39:03
on those stitches before you press the seams it seals it and I I learned that
39:08
from you and I really picture your face every time I do that or if I don’t do it I’m like oh sorry Jemima I love it and
39:16
that’s you know honestly um you know I was just recently on a
39:22
teaching trip in New Zealand and I had a student who was who was struggling in
39:28
the class and I was and I actually sat down to her machine and I was just trying to I’d seen what she was doing
39:34
and I was like this you know she wasn’t happy with how it was coming together and she just couldn’t work out why it
39:40
wasn’t coming together and I literally sat down and we looked at what was going on and she didn’t have a quarter inch
39:46
foot and no one had ever told her she said she’d been doing lessons for ages she’d
39:53
been doing them in a patchwork um in a quilting store but no one had ever actually looked at her foot that
40:00
she was sewing with and that’s exactly why her pieces weren’t coming together it wasn’t that she wasn’t great at
40:06
sewing and this is where people fall in that hole it’s not you know they lose that momentum because yeah it’s not
40:13
necessarily them sometimes it’s those other elements that you know all your equipment or your tools that you think
40:19
are the right thing but you don’t necessarily know you know the foot that your machine comes with isn’t actually
40:25
you know great for quilting yeah well and you I mean I call it a Battleground but kind of you’ve been on the
40:31
Battleground you’ve been with those people who are frustrated and not getting results and I can see some great
40:36
reels here where you’re like scrolling through and you see this amazing thing on Pinterest and then you pull up yours
40:42
and it’s like wonky and terrible I just there’s some fun marketing you can do here I recently
40:48
um a couple of weeks ago when I in because I’m getting busy promoting new quilt on the block with the doors
40:54
opening soon I actually have my first quilt and I’ve taken some of the promo photos have
41:01
been taken with that first quilt and whilst there are so many holes that I could pick in that first quilt the story
41:09
isn’t actually about what’s necessarily wrong with it it’s just that that was that was what I knew at the time and you
41:17
know that was but most importantly that was the beginning of of I didn’t
41:22
understand when I made that first quilt that I would be here now and that that is where it would take me and how many
41:30
people I would wrap up in quilts and how many gifts I would give and how many
41:35
things I just didn’t realize how that one piece of fabric would actually
41:42
change the course of of you know the course of my life I mean that actually gives me goosebumps
41:49
that’s really beautiful I love that like people you just never know where this will bring you that’s right and just you
41:55
know that I love it that feeling that beginners can have and that success and being so proud of taking their first
42:01
quilt and gifting it to someone and absolutely wrapping up those people who are most important to them and just
42:08
feeling like they’ve actually achieved something that they’re proud of and wanting to do more that’s our biggest
42:14
thing in quilting and in terms of you know a lot of what I teach it’s you know you’re going to have if you’ve got
42:20
people who are having success in um what they’re doing then that Spurs
42:25
them on to want to do more it makes them want to pick up their next quilt pattern you know where if if they’ve spent more
42:31
time unpicking or if they’ve spent more time you know worried about every little scene coming together then you know we
42:38
want people quilting and you know sometimes you know it’s those things that I’ve really tried to sort of look
42:44
at in the course and really try to to make people sort of accomplished something that I know that
42:51
they can do and it’s interesting because I grew up with my mom sewing and quilting
42:57
and I had some pretty rough experiences the sewing machine wasn’t great the thread would get all terrible and and
43:05
then I took a sewing class in high school I wish I had saved what I made it was so bad but I just kind of wrote off
43:13
sewing and quilting because it was a very frustrating experience and so if we can
43:19
open the gates and help make it a positive experience because I wanted to I mean I I signed up for that sewing
43:25
course there were other options but I was like how cool would it be to make this or that and I hated it so and now
43:32
here I am it’s my profession so if we can help people experience the good because
43:38
clearly they’re interested they’re coming because they want to learn Let’s help that be a positive thing so that
43:44
there’s more you know that’s it and uh you know at the end of the day you want people to
43:50
be excited to make their quilt you know already be having that you know what am
43:55
I going to be making next and you know have them already with those wheels turning for them to be inspired by you
44:02
know the fabric that they see or you know having seen something that maybe they thought wasn’t achievable yet
44:08
they’re now ready to tackle because that’s a big thing in terms of you know making sure that people
44:15
um absolutely can feel inspired but not necessarily intimidated when they’re starting your quilting
44:20
because it is intimidating even for me now I’d love to make some garments and I’m like I don’t know about that it’s a
44:26
very intimidating threshold so for someone to hold your hand to any new thing because there’s and I would watch
44:33
there was a craftsy show that I purchased that came with the pattern and the person who was running the show or
44:40
whatever they would just sew and open and their seams matched up I’m like that’s not that’s not happening over
44:46
here how did you like slow it down help me so I just think that’s so cool I’ve
44:51
really tried to to structure the course so that that the elements aren’t massive
44:56
and overwhelming as well because if you’re going to be spending what little precious time a lot of us have on a you
45:03
know on a hobby and and in learning how to quilt when we’ve got such busy lives and you know kids happening and all the
45:09
other things and you know family commitments and work commitments that time has to be productive and it has to
45:16
be you know useful and it has to be something that they’re really excited and inspired to do so so I’ve tried to
45:22
really make the video content and the workbook content really about doing
45:27
rather than spending hours and hours watching and having them spent all that time
45:33
watching rather than getting making so I’ve really been very intentional with how the the units are structured to be
45:40
able to have people you know getting that beautiful end result and also one that they’re just so proud of at the end
45:46
and you have a workbook I just heard you mention that so that’s awesome yeah so each of the units um not only are their
45:52
videos there are also um details that go together for for that with the workbook so everything’s laid
45:59
out everything not only is there the visual element but there’s the written element because we all have different ways that we learn
46:05
you really are a great teacher I love it how did you record did you record on
46:10
your phone what was your setup like so that was probably initially my biggest hurdle as to how was I actually going to
46:18
make this course and how was I going to do the video obviously I’d done a lot of work with you know reels and video
46:24
content and that um so I actually invested in a course
46:30
last year um Patchwork which I know you know about oh yeah
46:36
um and essentially sort of got myself set up with um I’ve got a lighting kit and it was kind of like each Fortnight I
46:42
was building on this whole video element because I knew that that’s where that where the most important elements
46:50
of the course had to be so in getting some and investigating some really good phone holders so I’ve got some some
46:57
great phone gear to be able to record shots from my phone and essentially I’ve
47:04
done it off on my iPhone awesome I love to hear that because often people are so
47:09
intimidated and they think I need to hire a professional videographer or whatever and I’m like uh-uh please don’t but I am curious would you be able to
47:16
share links to the things that you’ve bought to record with yeah yeah because I
47:23
actually get asked all the time on Instagram because I’ve been sharing because I share a lot of that content people are like where did I get that
47:29
particular you know thing from and the only obviously difference um for me is I’m in Australia so I
47:36
generally will buy off amazon.com for in Australia um for a particular gear that I can’t
47:42
get locally or anything else um but yeah definitely happy to you know sometimes you just need the name of what
47:48
the item is to be able to then go and search and and that sort of thing so you know there are some things that I’ve had
47:53
that have worked I sent back an item um because it just it actually didn’t
47:59
hold the weight of my phone which one was that out of curiosity uh it was an overhead
48:04
um it’s almost like a an L-shaped um phone holder that was looked really
48:12
sturdy but unfortunately my phone is is quite big so it actually just didn’t hold the weight of the phone so we had
48:19
to come up with some other elements um for that so but in saying that as well I did have
48:24
um I’ve got some awesome help in terms of helping with the filming because there were just areas that I actually
48:31
couldn’t film myself where I couldn’t get um you know the use of tripe like I’ve got
48:37
the tripods and the lights and that it actually didn’t necessarily capture what I needed very specifically so I had some
48:46
amazing help from um yeah from from Eloise and she helped
48:51
me you know with the filming in terms of you know there were things that I knew that I did and then there were other elements that we we
48:57
um I put together all the ideas and the run sheet for what we needed to film when we were together and then she was
49:04
she was great with that and definitely in terms of helping um you know with editing and that so sometimes there are just things that uh
49:12
outside your skill set and that’s as I know you know very well that’s where you get those people and again that was it
49:20
was just an area that I knew investing my money into was hopefully going to be
49:25
a you know see a return yeah so who is Eloise you mentioned the name I’m like wait who is this yeah Eloise is uh she’s
49:33
oh absolute magician she has helped me with a lot of the content that I do here in the studio and
49:40
um my two my two teenage girls generally will give me about two seconds before they’re like come you know like are we
49:47
done um so I realized very quickly that I needed to get someone else to come and help me with some of the video content
49:54
so Eloise has come in to help me with that and then she’s really great at being able to edit things really quickly
50:00
and um yeah just her eye for content and knowing
50:05
um what I you know what I do because I’ve been working with her for a little while now you know she doesn’t know anything about quilting but she now has
50:12
um definitely sort of a bit more knowledge and and that but um yeah it’s one of those cases as with you know
50:18
getting help in your VA and just those deciding in your business who are the people who are going to help you know it
50:26
doesn’t sometimes have to be things like Facebook ads it actually might be you know another area and
50:32
thinking outside the square of you know like not putting your money into something else because there is going to be
50:39
something else that will actually help move that needle so is she your virtual assistant Eloise uh no she is a content
50:46
creator really and she just you just met her by living by you she was actually
50:51
um when reels first came out she was actually doing coaching for reels so I met her from going and learning
50:59
um she was teaching some workshops and I went along and she was like for me I had
51:05
said I was not doing reels when you know for about the first six months and I didn’t want to didn’t want to know about
51:10
them so I actually had to learn we all were like that yeah so it’s gonna go It’s gotta go so I signed up to her
51:18
course in her Workshop um to actually learn how to upload a real how to put music to it and all that
51:24
sort of thing so and um yeah we’ve been working together sort of since then because I realized also at that point
51:29
that she was a great great member to have um you know helping me out you know what
51:35
else is like my dream to have some young college student who’s
51:41
very in with Trends and Technology who happens to live next door to me so she
51:47
can come over every day and record content post it for me and then make a
51:52
schedule for the month you have this coming up let’s promote that’s my dream I’m just gonna throw it out in the universe so that maybe I’ll have some
51:59
kind of Eloise in my life yeah and I look definitely the people
52:05
um you know behind me this year you know and especially last year um you know Xanthi and and Eloise
52:11
they’re the people who are helping to make things happen for me in terms of
52:16
you know when I don’t know things they’re the people who are you know who are experts in their areas and and
52:22
that’s the difference in knowing sometimes there are things that I can do and that there are things that they can do in half the amount of time
52:30
um and and that was that you know in terms of filming that was where I knew my biggest roadblock was and that’s when
52:36
I went I can I can do it and I’ve certainly done you know I did plenty of it for the course and that sort of thing but there
52:42
were other areas and I’m like it’s going to take me way too long and too many takes and the sun’s gonna go down and I’m
52:49
gonna have enough light and all that sort of thing where if I get someone in in to help
52:54
um I can actually make it better I also have to touch on the fact that I love I mean you just mentioned it in
53:00
passing but she taught a chorus in your area you are a student you’re learning
53:06
like even you reaching out can I have a coaching call you know I mean you are
53:11
Adam you’re a teacher but you’re a learner and the ones who really succeed
53:16
are forever students you know learning learning trying new things and I really
53:22
admire that so well done thank you it’s definitely this has been the biggest you
53:28
know the last six months in building this course uh absolutely has been the scariest biggest
53:34
step I’ve taken in my business since I can remember it’s almost like those first day classroom Jitters
53:41
um you know you don’t sleep the night before because you’re so excited to meet that new class and it’s it’s exactly how
53:46
I felt also in my business whilst it’s been absolutely challenging and there have been tears I will not lie and there
53:54
have been there have been days where I’m like I actually can’t I can’t work this
53:59
out like this just doesn’t how can I not put this together and then now I’m looking at
54:04
having doors ready to open and I’m I’m actually just it’s it’s really nice to
54:10
look back at the moment and go wow like I can’t actually believe like I’ve yeah I feel like I’ve I’m I’m getting there
54:18
I’m just so excited for you so I’m curious will doors be open all the time do you have open and close launch so for
54:26
this uh launch obviously it’s my first one and also the first time I’ve offered um this type of course on this type of
54:32
platform so I’ve chosen a doors open and doors closed approach it’s definitely a
54:38
course that I want to offer again later in the year um so that’s
54:44
potentially sort of where I’m headed with it but I wanted to go through that experience of learning how to do all
54:50
those car open emails and actually learning how to do that side of it as well so that’s and that’s where a lot of
54:57
the other challenges have have come up and a lot of the other learnings in actually how to to launch a product and
55:03
and do that so yeah so doors doors are open for five days only for this and
55:09
what will be my founding founding student round which I’m really excited about because I’ve actually had some
55:15
testers who I’ve worked with over the last six months so they’ve been through the course they’ve been with me since
55:21
the beginning and I’ve been using their feedback and working with them
55:26
um you know one of whom had never quilted ever perfect so you know
55:31
actually seeing you know her first quilts and that it’s just it’s amazing
55:37
you know like the the messages that you get you know from from people when they’re making things that’s that’s what
55:42
lights me up you know just that success and that you know this is the quilt that I’ve made that’s that’s the you know
55:50
that’s what we do it for I love it which I’m gonna throw this out this is like my secret weapon
55:56
if I haven’t mentioned it already the book launched by Jeff Walker he has a new version that just came out
56:03
read it obviously not for this lunch it’s a bit close but you’re gonna launch later this year
56:08
I’m gonna say I love them or not in that way but um he
56:14
I read the book years ago because I want to say Bonnie Christine or someone recommended it and I was and I I didn’t
56:20
finish it because it just felt a bit fluffy I was like I need action items this is like I don’t need to hear any
56:27
more stories about success of how this worked I need to know what to do but then I hired a mentor last year and she
56:33
was like read that book do everything it says step by step and
56:39
um my launch quadrupled like it just it was crazy so I would read that book and
56:45
implement it and I feel like I’m sharing my secret weapon with the world but everyone deserves to know about it so
56:52
no I’m definitely definitely excited to see you know this obviously a lot of people who are already in my audience
56:59
you know they’ve already made that that their first quilt or they’re you know there are a couple of quilts down the
57:04
road so this has also been growing that newer side of of my audience which I think I already have really catered to
57:11
beforehand because most of my patterns I always um I’m very much
57:16
um love writing to that beginner quilter because a lot of my patterns aren’t necessarily
57:23
rocket science but what I have in that teaching element is in in the words in
57:29
those instructions and you know helping people to to work through you know a pattern maybe that they haven’t felt
57:35
confident doing definitely getting them sort of started on their on their adventures in quilting and um having
57:41
them love it and enjoy them so yeah I’m really excited to see how this how this goes I’m obviously
57:48
extremely nervous um as well um but also just more excited that you
57:54
know I’ve had you know reaching you know new people and the response already is starting to to be really really positive
58:01
so a whole new element to to what I ask for so yeah
58:06
very cool well and even I don’t know on my 10th quilt there’s
58:11
always things that you it’s it’s just like a sport or anything else I mean my husband’s like
58:17
it’s all about the fundamentals fundamentals you know his favorite teams are the ones who focus on the fundamentals same with quilting you go
58:25
back to the fundamentals even now I was with a friend making a binding and she’s like I can see you
58:31
struggling with that a bit let me show you this and she showed me a tip you never stop learning it always goes back
58:36
to the fundamentals so no matter how experienced you are there’s always something you can learn about the
58:41
fundamentals so I’ve definitely um you know new quilt on the Block is
58:46
definitely designed um you know for beginners for that for that person looking to make their first quilt but I
58:52
have had messages already in DMS you know like I’ve already made a couple of quilts but I don’t feel like I had the the right teachings in terms you know or
58:59
I’ve pieced it all together from YouTube you know do you think that this course would still be suitable and I’ve answered absolutely because focusing on
59:07
learning those skills focusing on learning the actual correct equipment that you need not just you know
59:14
these are all the tools and and you know you need needles and and whatever else actually going through and describing
59:20
what they are and what they do and why they’re different to other areas of sewing um so that’s definitely something that
59:27
I’ve come across as as I’ve begun to to promote the course that yeah people are sort of keen to to learn that element
59:33
and those skills and techniques um maybe who haven’t been shown you know pinning you know pinning and how to pin
59:40
as opposed to just you know slapping it together and you know hoping for the
59:45
best so oh yeah now I’m like what is the correct way to pin maybe I need to take this course
59:52
but you okay there’s more that’s coming up this year so and um we just have a couple minutes left but let’s hear what
59:59
else is happening it’s been a lot happening well biggie yeah definitely um I’ve got coming out in March is my
1:00:05
third book so I’m very very excited to uh to get this third book out uh it’s
1:00:11
been a little bit of a it’s taken a little bit of time to get out there but I’m definitely hoping that
1:00:17
um it’s going to be well received it’s quite a um it’s not a different book to
1:00:22
what I’ve written beforehand but it’s definitely got a little bit of a plot twist in that this is
1:00:28
um not just a cool thing book it’s actually also a crochet book so if anyone’s been following me on Instagram
1:00:34
they kind of possibly already know that I love crochet
1:00:40
um I’ve always done it um that’s actually I’ve done it since I was a child and I I think I learned to
1:00:46
crochet long before I you know learned to quilt so it’s funny how it’s come completely full circle in that that was
1:00:52
actually the first craft that I learned and now I’ve been able to put together crochet and quilt in one book that’s so
1:01:01
cool I actually I did not know that when I saw the title of the book I was like huh crochet so I didn’t know that
1:01:08
and I actually side note I love the way you word things it’s very Australian slash British you said a little bit of a
1:01:14
plot Twisters I love that I might have to use that phrase sometime and he also
1:01:19
mentioned fortnite in America we do not use that term I know now because I lived in England it means two weeks it means
1:01:25
two weeks yep but it’s not a common phrase and so my kids play the game fortnite when you said fortnite I’m like
1:01:30
are you playing the game fortnite [Laughter] so I love the little cultural things but
1:01:35
yeah and when I’ve you know when I’ve been in the US previously there are definitely things that you learn and
1:01:41
people will look at you and you’re like oh they don’t know what I’ve just said or they don’t know what I mean and uh
1:01:47
yeah definitely sort of uh that that bridge um and you know in terms of writing as well you know those are things that you
1:01:53
know I have to actually write all my I I misspell according to you know color you
1:01:59
know everything yeah yeah so you know color and all those sorts of words I actually write
1:02:04
um you know as American English rather than um you know my Australian English and oh for shame I feel like you should
1:02:11
be able to keep your culture in there but um so but um yeah no really you know
1:02:17
it’s definitely a book about taking those two crafts you can be a beginner
1:02:22
in either craft each of the patterns um and this is where that that plot twist
1:02:27
comes in every pattern is identical so each pattern has you can either make it
1:02:32
as a crochet blanket or a crochet project or you can actually make the identical item as a quilt that is so
1:02:40
cool so did you have this idea or did the publisher approach you with that no so
1:02:45
what happened was um late or would have been 2021 I
1:02:50
started it was actually sort of a bit of an experiment where I took my what is my Aurora quilt pattern and I was like
1:02:57
because it’s half Square triangles and I know you love half Square triangles um I took I kept looking at that pattern
1:03:04
and I’m I was into crochet quite heavily at the time and I’m like I really think I could make this
1:03:10
quilt pattern into a crochet blanket and it kind of just took legs from there
1:03:16
because I had not actually been doing crochet in terms of tied with a ribbon I hadn’t been it wasn’t
1:03:22
something I was doing professionally it was just my break time at night time and relaxing from spending all day quilting
1:03:29
so it was never intended as something I thought would come you know in terms of
1:03:35
eventually being a book or anything like that but um essentially yeah I’ve been working on turning those quilt pattern
1:03:43
designs into crochet blankets and whilst that’s definitely sort of not a new idea obviously there’s plenty of that sort of
1:03:49
thing around um um I actually originally the the idea
1:03:56
for the book came up and I said I actually don’t want to write that but I’d love to write this idea and that’s
1:04:03
actually the idea that we’ve gone through with with the actual book so
1:04:08
um because originally the book was going to be more focused on crochet and I sort of
1:04:13
said look you know that’s most of my audience are here for the quilting that’s that’s what I’ve built my
1:04:18
audience off that’s what I love to teach and um but what I have learned is that I really do love you know both those
1:04:25
elements and one of them you know is is where I started you know as a child and
1:04:30
then being able to now sort of you know teach that I really sort of never thought I would teach that and
1:04:36
um but definitely yeah so so cool to crochet it came about and I was really at the time I was at like this is what I
1:04:43
want to do for the book and I was also this is what I want to do but I was happy if not to write it as well so it
1:04:50
was kind of a a deal breaker really because it was either I was going to do that or I wasn’t actually
1:04:58
that was what lit me up to write another book um rather than you know I wasn’t in the
1:05:04
headspace to um come up with anything that sort of someone was putting on me because I knew
1:05:11
that I had when you write a book you have to be passionate about it from go to end like it just turns out this is
1:05:17
true it’s it’s so true a big part of your life for so long and just you know and content and the element and if
1:05:23
you’re not loving writing that then you’re spending a lot of time probably wishing you hadn’t signed up in the
1:05:30
first place sure isn’t that true with anything in life any kind of business or anything you have to really love it yeah
1:05:36
and I’ve learned that along the way you know you know with it being my third book I knew what I wanted it to look
1:05:42
like and okay just at that point where you know if I have plenty of other things to go
1:05:48
on with in yeah if that wasn’t the opportunity that was that was the right one for me so
1:05:54
um but yes so so I’m thankful now that we’re nearly at that stage where we’re about to launch
1:06:01
it’s going to go out into the world and yeah looking forward to sharing that very cool I also really love that you
1:06:08
were like well there’s plenty of books that are out there like that already this brings up the point that we are
1:06:14
oversaturated in what we’re looking at so a lot of people would be like oh there’s already beginning quilt courses
1:06:21
or or whatever it is that your passion is we feel like that Market’s
1:06:26
oversaturated but here you mentioned to me there’s so many books with the Quilted and crochet
1:06:31
I’ve never heard of it at all there will always be more people who haven’t seen
1:06:37
what you want to offer than there are people who have seen it there’s always going to be an audience for what you
1:06:43
want to give so I just that’s a big thing to think about yeah I mean the
1:06:49
publisher definitely when not brought that because originally as I said the concept was for just it being crochet
1:06:55
when I added in the element of the quilt part of it they initially were like oh
1:07:00
this you know how we’re going to put that together in one book and whilst there’s plenty of it on the internet I don’t know that there had been a lot of
1:07:06
it specifically within the pages of a book and so this whole sort of original concept was like oh I don’t know if this
1:07:12
is going to fly you know this you know this is really hard to sell you know to do which audience do we sell it do we
1:07:18
sell it to the crochet side do we sell it to you know quilting stores you know and honestly I had an email back within
1:07:25
24 hours of the board having gone we absolutely have you know loved this idea and that
1:07:33
cross mix of the two was was really welcomed so um yeah I think at the time it was
1:07:39
definitely a different idea to put it in the pages of a book yeah I’ll be curious I would love to hear from you down the
1:07:45
road how that’s going and who it’s selling more to the crochet the quilting I’m very curious about that yeah and
1:07:51
definitely also you know that whole element again leaning into you know my
1:07:56
my love for teaching and all the projects are beginner projects you know I didn’t want to sort of put out there
1:08:01
anything that was going to put off you know that beginner element and putting off anyone who didn’t know how to do one
1:08:09
or the other because you can literally pick up the book and you could just make the quilt projects out of it or you could just make the crochet projects out
1:08:15
of it but also feel confident enough to tackle both well okay I’ve got to wrap it up I have another meeting coming up
1:08:21
but is there anything before we go that you want to share or touch on
1:08:27
uh well I’m really looking forward to newquent On the Block uh with those opening on February 3rd so I’m really
1:08:33
excited and um I’ve definitely uh looking forward to people coming along
1:08:39
checking out the details for that if they have listened and thought that they’ve they’ve loved that and I’m
1:08:46
definitely sort of watching along as um on Instagram I love sort of checking out and chatting to people on Instagram
1:08:53
I spent probably way too much time over there um you know but I love connecting with
1:08:59
people and people making you know my patterns and and very much yeah looking forward to to those things as well as um
1:09:07
yeah I’ve got a lot of traveling on the books this year so yeah I’m very much
1:09:14
looking forward to I’ve got um so far I’ve got four Interstate workshops and trunk show and principal
1:09:21
speaking events that I’m headed over to so I’m so excited for 2023 are you
1:09:27
coming to Quilt Market in the fall by chance uh is that for Houston probably
1:09:32
not because I’m already at another yeah speaking um speaking engagement so
1:09:38
um but yeah look you know I’m really hoping to get back to the to the US I’m hoping next year so 2024
1:09:44
um quillcon is absolutely on my bucket list it’s also yeah a big goal of mine
1:09:50
to uh to get over to cook corn yes I shall be there in 2024. wait yeah okay
1:09:55
not 2023 but 2024 so all right well we’ll we’ll have to chat together and make sure that we’re sorted yeah so okay
1:10:03
I’m gonna put in the show notes be quilterscandy.com forward slash 92
1:10:09
there what should I share what will be there will it be people can’t sign up yet but is there a wait list there’s
1:10:15
absolutely a white list so um and once you pop your name on that wait list you’ll also get my Quilters terms um and
1:10:22
cheat uh maths cheat sheet as well so you get yourself a little PDF sheet um a
1:10:28
couple of pages of that and that absolutely will help you with all your quilting terms and your quilting mats
1:10:34
and that will lead you into knowing when doors open um and seeing the course through that so
1:10:41
I’ll send you yeah those details definitely would love to have that and um if people are following Along on
1:10:47
Instagram then they’ll see not only the information for that but also coming up for my book quilt to crochet it and yeah
1:10:55
there’s definitely and of course you can always go to my website and sign up there for my newsletter as well so
1:11:01
you’ll always be in in the loop on all the titles yes well I kind of want to opt in to get that math okay this is one
1:11:08
other thing before we go why is there an S at the end of math maths
1:11:13
because in Australia we say maths just that’s just and England does it too the first time I heard it I’m like why are
1:11:19
they making that plural yeah it’s just maths is a subject here it’s always just
1:11:25
uh always been met yeah so when you hear people say math are you like I know
1:11:31
they’re American yeah okay so weird these little things I’m like
1:11:36
what how what happened there anyhow well it was so fun catching up this went
1:11:42
longer than I would have loved to keep going you’re just so fun to chat with I love chatting business and you’re just
1:11:48
very pleasant so thank you thanks Liz you’ve you’ve been such a great you know inspiration to me and you and I have
1:11:53
been friends for a long time now in in um you know knowing what we both get up to and and that’s always been so great
1:12:00
and uh yeah really supportive of what I do so I really appreciate that you
1:12:06
you’ve always got time for me and um definitely looking forward to to seeing you know what what comes up this year
1:12:11
yeah and let me know if you read that launch book too I’d love to chat about it with you definitely gonna get that one all right well good luck with the
1:12:17
lodge thank you again for being here thanks Liz foreign
1:12:25
thank you so much for being on the podcast as always it was a pleasure to chat with you and I just I hope the
1:12:32
listeners could tell how much I loved just diving deep and chatting business
1:12:37
and hearing what’s coming up for your business it’s such exciting things I’m
1:12:43
really I mean not that it’s like my jurisdiction to be proud but I’m really proud of all that you’ve done it’s been
1:12:49
so awesome to see so thank you for being on the podcast and if you don’t already
1:12:54
go and follow Jemima tied with a ribbon and keep an eye out for her course she
1:12:59
is definitely one talented quilter and I mean you heard even me I’m like um
1:13:05
I think I could learn quite a bit from this so go check that out and again thank you so much for being here Jemima
1:13:13
next week I have a unique guest on the show and it’s Unique in the fact of how
1:13:18
we met each other so we you’ll hear how we met she approached me at a book
1:13:25
signing and I was like oh you have this shop you should be on the podcast and
1:13:30
she is she in fact it was a lovely time chatting with her I cannot wait to introduce you to Laura of global fiber
1:13:37
shop she just brings a really unique perspective for those of you listeners who are thinking of opening an online
1:13:43
fabric shop and she’s been very successful I cannot wait to introduce you to Laura next week of global fiber
1:13:50
shop until then have a wonderful week and we will see you back here next Friday on the craft a career podcast
1:13:57
[Music]
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Hi there, I’m

Hi there, I’m

elizabeth

I am a Minnesota born girl living in Texas with my husband and 3 kids. If I could tell my 13 year old self I was a quilter, I would have laughed in disbelief.  However, a few years ago I discovered how cool quilting really is!  I want to share how cool quilting is with others.  Join me in my online modern Quilters Candy Membership, or check out my quilt patterns.  I even offer a course once a year teaching you how to write and sell your own quilt patterns. I am excited to be quilty friends!

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Want to make your own coffee cozy? Staci of @craft Want to make your own coffee cozy? Staci of @craftystaci shares her template and tutorial on how to make your own coffee cozy. This is a quick and easy tutorial that is perfect for using up scraps. Get your FREE template today. You can find this tutorial on the blog or by clicking the link in my bio.
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Want to learn the lazy girl’s guide to documenti Want to learn the lazy girl’s guide to documenting your quilts? Ashelyn of @urbandwellstudio shares quick and easy ways to document your quilts both digitally and printed. Get your FREE spreadsheet and start documenting your quilts today. You can find this tutorial on my blog.
Sharing Student Success Story! @sublime.stitchery Sharing Student Success Story! @sublime.stitchery shares: 

I had to share my excitement! When I looked at my sales over the last 3 months, thanks to you, your course, some small and some big tweaks - my sales have increased A LOT 😁. I post less to Instagram but I am consistent - with everything - the look, music, feel, words, themes, etc. I honestly didn’t think there had been that much of an increase in sales - but now I’m increasing my monthly target! Thanks for everything you do Elizabeth!
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