An Unknown Route to Success with Shannon Brinkley
You will want to be sure to listen in to this week’s podcast, An Unknown Route to Success with Shannon Brinkley! Most people think growth and success comes from a large following on social media. For quilters, they think writing quilt patterns is the best way to get income. Surprise! There’s a better way. Guest Shannon Brinkley shares all about it! Shannon started a career as an elementary school educator. She and her husband decided to find a way to follow their dreams and gain the flexibility to work remote. She loved quilting and began teaching quilting class, which lead to instructing others to teach her own curriculum through her Teacher Certification Program, among others things. Not only does she have so much to offer, but she has outstanding advice for you and your business. See how this creative, outside the box, successful business owner does it- and how you too can learn new things for your own business success!
In this Podcast, Elizabeth and Shannon discuss:
- Facebook Ads! How Facebook has helped her grow her email list and driven her revenues
- How email marketing can grow your business. Shannon shares ways she has grown her list
- How creating urgency and a reason for your customers to purchase NOW will gibe you a higher rate of success
- Serving your audience. How providing value to your customer is the secret sauce!
- What do you do with those occasional unhappy customers? What can you do to keep negative encounters from bringing you down?
- Shares mentors that she has studied for business inspiration and how looking outside the quilting industry can actually be helpful
- Shannons 5 points for business success- advice for anyone who wants to turn their craft into a career
Show note
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REVIEW OF THE WEEK
Emily Christensen
I have been LOVING your podcast, Elizabeth! What I love about every episode is how you and your guests continuously come back to similar themes of finding what truly brings each of us joy, getting clear on why we’re making what we make and who we’re intending to share that with and then not being afraid to say no and/or letting go of the rest. It has really been nudging me to get curious about my own creative endeavors and to reflect on how I can become more authentic and let myself come through in the things I create. It feels liberating somehow and I’m eager to see where it takes me. I’m not planning to start a business anytime soon, but ideas of entrepreneurship always excite me, so maybe someday! Thank you for showing up each week and offering such honest conversation with all of us!
Elizabeth Chappell
Emily ChristensenThank you Emily!
bjosness
Thank you, Elizabeth, for the Craft to Career podcast!!! I discovered this podcast a few months back and it has been a game changer for my new little business! I started my blog and writing quilt patterns just this year, and am so thankful to have a resource like this podcast to help guide my quilting career and help me build my business. I never dreamed I could turn my hobby into a real business, much less have your podcast to guide me along the journey. I am so inspired and energized by all you and your guests have to share, I can hardly wait for each week’s podcast to be released. I’m a huge fan!
Bonnie
lakegirlquilts.com
Elizabeth Chappell
bjosnessThanks Bonnie! And congratulations on starting your business!!
Raquel Riche
This podcast was so informative for me! It touched on nearly every question I have about starting a business! It was so good that it had me taking notes on sticky pad paper as fast as possible! Lol- not much paper left on that pad! Thanks Elizabeth for a truly engaging & informative podcast!
Elizabeth Chappell
Raquel RicheYay!! I’m so glad you liked it!
Amber Glen
Thank you! Thank you! Thank you! This podcast is amazing! I just launched my first pattern this week, and I have been so inspired by your podcast. I have learned so much from those you’ve interviewed, and all the information you have shared! I look forward to all of your future podcasts!
Amber
@madisonrosequiltingco
Elizabeth Chappell
Amber GlenThank you! I’m so glad you find the information helpful! And congratulations on your new pattern!