Why You Need an Email List (and How to Make It Work for You)

April 9, 2025

Episode 187

Why You Need an Email List (and How to Make It Work for You)

Let’s talk about email lists—why you need one, how to grow it, and what to actually send. I’ll walk you through my best-performing opt-ins (including the one I keep sharing even though I think everyone already has it), ideas for what to say in your emails, and how to sound like a real human being—not a robot. Plus, I’ll share the #1 rule when it comes to building your list: be kind to yourself. Small steps matter.

In this episode, you’ll learn:

  • Why email is more powerful than social media (when done right)

  • How to pick an opt-in that attracts the right people

  • The real secret to writing emails people actually enjoy

  • My go-to email content ideas when I’m not sure what to say

  • How to get started with my course, FloDesk Made Easy

Resources Mentioned

 

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