Why You Should Go To Trade Shows with Liza Taylor

Liza Taylor of Liza Taylor Handmade is a talented, modern pattern designer and online fabric shop owner. She shares with us how selling your product at trade shows, conferences and craft shows can be beneficial to widening your audience and growing your business. In Why You Should Go To Trade Shows with Liza Taylor, Liza shares insight and tips on preparing for trade shows, what you should have in your booth and how you can gain customers and grow your email list.  

Get your PDF download with all the things to keep in mind as you prepare to sell at a craft fair. As you heard on the Craft to Career Podcast episode 98 with Liza Taylor this is a great way to grow your business. 

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Why You Should Go To Trade Shows With Liza Taylor

In this episode, Liza shares:

• How they met, what Eliza does and what she has niched down on. 
• Eliza shares how she has grown her audience on Instagram. She shares the 2 things she feels were instrumental in Instagram and business growth. 
• Have you sold your products in person? Eliza shares how she attended a conference for teachers as a vendor and shared a booth with a friend. This has opened her eyes to another area that has been beneficial to her business. Sometimes we assume our ideal customers are all on social media, but we do not realize that there are untouched areas where your ideal customer may not be aware of what you have to offer.  She talks about this being an area of marketing that she had not touched. 

liza’s Experience, Advice and Why you Should Go to Trade Shows

• She shares her insight on being a vendor. How to prepare, what to bring to sell and display and how to present your booth, what you want your potential customers to walk away with and how to get them on your email list are all topics that come up. 
• Growing your email list is really important for your business. She shares how she grew her email list through this conference. Liza will also share ideas on how to collect emails and incentive ideas for joining the email list and buying your products. 
• We talk about layers in your booth, what is going to draw in your customers, add ons and give aways and what will help you make your booth inviting!
• Eliza talks about the logistics of taking payments at your show. What about sales tax? How to label and price items for show and it all ready to go!  
• She shares her 3 big takeaways she’s learned from being a part of trade shows. 
• Conversation starters and how to introduce your booth and what you do. We talk about origin stories. She shares how being able to watch what people gravitate toward and the human interaction is invaluable.

Show Notes

Where can you find patterns and fabric and all that Liza has to offer? Check out her website Follow her on Instagram and YouTube @lizataylorhandmade  Don’t miss out on all the highlights and notes from this podcast! Grab your free PDF download with all the things to keep in mind when you prepare to sell your products at a trade show. 

Click here for your Free PDF