
Laura is a talented woman running a successful online fabric shop. In Episode 93: Online Marketing with Fabric Shop Owner Laura of Global Fiber Shop, hear how she has found success and become savvy at marketing. There are a lot of takeaways and things you can learn from Laura as she shares her journey…especially if you are thinking of running you own online shop.
Online Marketing with Fabric Shop Owner Laura of Global Fiber Shop.
In this episode, I chat with Laura about the following:
- Laura shares about how we met at Quilt Market and how she became a guest on the podcast.
- She was in International Education before opening her fabric shop. When Covid hit, she decided to pivot. Laura shares her journey of opening up a shop.
- Laura loves color and fabrics and has a skill for putting fabrics together well.
- I asked if it has been profitable to own an online fabric shop. She shares some details about how that has gone for her as we discuss revenue and how long it took her to see profit.
- We talk the logistics of time (and timing) as well as space for owning a fabric shop.
- What she does to cut her fabric and the awesome table her husband made for her! What she sells and in what amounts and where. She has both and Etsy shop and a website. Laura covers why and what some of the pros and cons are to each.
- We talk about keeping track of inventory.
- Marketing Strategy is covered and how she hasn’t yet spent any money on marketing! She shares what is working for her.
- We cover the evolution of quilting and buying fabric over time as we discuss buying online verses in the store.
- Laura shares a little about collaboration and how she teamed up with Suzy Quilts. How when collaborating, you want to make sure you make a win win.
- What happens if you buy fabric that wasn’t a hit? How she decides what to buy and sell. She does not put out into the world anything she doesn’t believe in.
- How has her business been since Covid you wonder? Hear why she thinks she has been successful.
Show Notes
Here are photos that are mentioned in the interview, including the fabric cutting table!




Where You can FInd LAura and her Shop
You can follow Laura on Instagram
or on Facebook
Or on her Website Global Fiber Shop
She is also offering a discount for the Craft To Career Listeners!
Receive 10% off with this Discount Code: CTCFRIENDS
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