• Home
  • Membership
    • Learn More
    • Login
  • Courses
    • Quilt Pattern Writing Course
    • Craft To Career
    • FREE mini Pattern Writing Course
    • Quilt Pattern Templates
    • Login
  • Shop
    • Quilt Patterns
    • My Book
    • Wholesale Patterns
    • Pattern Corrections
  • Blog
  • Podcast

Quilters Candy

Online Courses and EBooks
Podcast
/
April 21, 2023

Online Courses and EBooks

Don’t miss episode 105: Online Courses and EBooks with Molly M Keyser! It was so exciting to be able to chat with her, hear her story and glean from her experience! Molly is a savvy business woman and an absolute wealth of knowledge. You will learn so much in this episode that will help you develop and grow your business.

Online Courses and Ebooks

There is so much valuable information in this episode! Some of the things we chat about are:

  • Molly tells us what she does in the business world. She started out in the photography business and eventually stumbled into the digital world. Her Photography Education Business grew to 2 million dollars a year! 
  • After 16 years in the photography industry, she found her #1 passion was actually business and digital products and online marketing… which is what she is doing today. She helps people turn their skills and passions into their own profitable products. 
  • We talk about evolving and growing and what seemed to work great a few years ago, isn’t as successful in the same reasons as today. She went from a focus on her blog to a focus on Youtube. 
  • Can you be successful without a college degree? She tells us more about her decision to drop out of college. WE talk about getting rid of the stigma that you have to have a piece of paper to be creditable, as well as imposter syndrome, seeing your value and how your experience can empower you! 
  • Molly shares about her ebook and how she found success. What will sell best and make the most money? Finding and offering a solution for your clients number one pain point will be the most helpful and most successful.
  • One of her mentors was Russell Brunson! She shares 2 pieces of advice she learned from him.
  • How did she market her ebook? You might be surprised! Her ebook sales grew from word of mouth, her email list, mini sales and a few affiliates- no ads. 
  • How important is a niche and why she went from 100 digital products to just one and grew her income! Why and how it worked. 
  • We talk about “blue ocean”. How a personal brand is especially important. If people feel they can connect to you, they will buy from you. 
  • Molly shares how many hours a week she works now. We talk about batching content and what content she is sharing on her Youtube channel. 
  • She shares her revenue stream…what her pieces of the pie are.
  • We talk about email sequences and how she os using her email system. 
  • She shares her advice for someone who is starting out without a huge following on IG or a small email list and wants to offer a course. How can you do that? She tells you two things you must do immediately. 

Show Notes

Where can you find out more? 

You can connect with molly on Instagram @mollymkeyser

Find all sorts of valuable and helpful information on her YouTube channel, Helping You Create Passive Income Streams for Time and Financial Freedom 

Find out more information on how she can help you on her website Profitable Courses. 

SUBSCRIBE TO THE PODCAST

 

Join me next week and EVERY week for new content helping you turn your craft into a career. Subscribe to the Craft to Career Podcast below:

  • Apple Podcasts
  • Spotify
  • Google Podcasts
  • YouTube
 

PAST EPISODES

 

Check out these past episodes:

  • Words Matter with Dani Paige
  • My Husband and My Business
  • Why It Matters Who You Surround Yourself With 

Transcript

0:00
[Music] welcome to the craft to Career podcast with Elizabeth Chappell or every week we
0:06
dive into how you can turn your craft into a successful career get ready to have the career you’ve always dreamed of
0:15
[Music] welcome to episode 105 of the craft to
0:20
Career podcast I am Elizabeth Chapel of Quilters candy and the host of the podcast last week I mentioned how
0:26
excited I was for this week’s episode and I really am this is one of those
0:32
guests that because of your reviews I was able to get on the podcast so this
0:38
is Molly Kaiser Molly M Kaiser she I mean I have a business crush on her
0:43
she’s just so cool and I hope that you can hear that and sense that in the podcast
0:49
and if you have not left a review yet now is a great time to pause the podcast and go and leave a review because as a
0:57
reminder your review will help me to find great guests and have them on the
1:02
podcast or have great guests find the podcast like Molly found me and reached out to me to be on the podcast because
1:09
of the reviews so thank you for your reviews and know that you are treating yourself when you leave a review because
1:16
you’re helping yourself to get better guests and speakers on the podcast so
1:21
with that said let’s jump in and introduce you to Molly
1:26
foreign thank you so much for being here today for our listeners can you introduce
1:33
yourself and tell us a little bit about what you do in the business world yeah thanks so much for having me I’ve been a
1:40
business owner for the last 16 years I dropped out of college to start my very first business which was a photography
1:46
studio and it sounds a lot easier than it was in this podcast but I’ll say over over
1:52
the next few years I grew it to a six-figure uh photography studio but I mean I started out 81 cents 50 Grand in
2:00
debt knocking on doors like really hustling um so you know if you’re in that position you can absolutely make it
2:06
happen and once I grew that studio to be pretty successful a lot of other photographers started asking me how I
2:12
did it and I started doing like coaching and workshops and things but I was already
2:18
so busy with the one business trading my time for money I’m like there has to be a better way and that’s kind of when I
2:24
started to stumble into the digital products and courses world and so I was like well I can just take all the same
2:29
information and make digital products so Started With a Blog made digital products I grew that photography
2:35
education company to two million dollars a year and after being in the photo industry for 16 years I really found
2:42
that my number one love and passion is really business and and digital products and online marketing so that’s what I do
2:49
today I help anyone to turn their skills or passion into their very own uh
2:54
profitable digital products which I love so much about this story first of all
3:00
the the passion that you have like I love that you were you know
3:05
what 81 cents or what was it they said at the beginning you know like it really had 81 since I was living with my
3:12
grandma like 50k Plus in debt I truly had nothing going for me like I I got
3:17
free vistaprints business cards and I knocked on doors and even though I didn’t want to take photos of like
3:25
cakes or cars or like those like I wanted to be a portrait photographer but
3:30
you know Beggars can’t be choosers like I just knocked on doors and said you know how much would you pay me to take photos of these cakes to put on your
3:36
website it’ll help you sell more cakes you know presenting the result that they’ll get and you know even though I didn’t get to
3:42
start out exactly where I wanted to I did end up where I wanted to so yes like
3:47
I love that attitude of I’m gonna make it work whatever that looks like and you’re out there just hustling grinding
3:53
getting the free business cards I love it and then I’m curious on the time
3:59
frame when did you start your blog uh yeah we’ll just start with that yeah my
4:04
blog was somewhere around 2013 2014 like right around that area so that was kind
4:11
of the peak I remember I think about that time I was like I should start a blog because I was seeing all these
4:17
people kill it with blogs was that that peak of the blog world I definitely think it was and like I whenever I talk
4:25
about this I often hope that it wasn’t like a false belief that I have you know that that blogs aren’t you know what
4:33
they used to be but blogs are still good today for like SEO and stuff but back then you’re right like I really felt
4:39
like there was this wave of blogging there was like RSS feeds like people made it their daily thing to like check all their blogs and I don’t feel like
4:46
that’s uh still happening today so that’s why now my focus is on YouTube yes well things definitely evolve and
4:54
shift and I feel like that’s something a mark of a good entrepreneur is being able to recognize oh things are changing
5:00
so let’s pivot a little bit here and try something different like for when I started my business Instagram was this
5:07
wave that just started and I feel like I caught that wave at a good time but there’s always going to be something you
5:13
know that you can work with and grow with so I like that about your business as well and I love okay I talked about
5:21
this in the email I love this I don’t know that I would tell my kids this yet but you dropped
5:28
out of college right and I’m seeing my success I have a college degree but I don’t use it right like so can you tell
5:36
us your decision to drop out of college tell us more about that yeah I’m very passionate about this
5:41
um I think there are definitely careers that you need to go to college for you know if you want to be a doctor or you
5:49
know uh K through 12 or college professor you know teacher things like that but you
5:55
know I I was going to school to study art and yeah you know I thought College
6:01
was going to be a lot different I thought that you know there was going to be a lot of classes on how to make money
6:07
with your art um and there weren’t any and you know I
6:12
was sitting here you know my parents did not pay for my school I had to pay for my school myself and I’m sitting here
6:19
with tens and tens of thousands of dollars in debt and I’m in like my third
6:24
or fourth year of college and I’m like how the heck am I ever gonna pay for this if they haven’t even taught me how
6:31
to make money and I remember I was sitting in one of my photography classes and she was telling us how we can hang
6:37
our artwork in Galleries and she was going on and on about how it’s like you have to apply to all these shows and
6:42
then maybe you’ll get one show and then out of that show maybe you’ll sell one piece and I’m like okay so for months of work I’m maybe
6:48
gonna make like a couple thousand dollars it just was not Computing in my head and
6:54
also I really hated I actually really hated school like anything that didn’t have to do with marketing or photography
7:01
or like the things that I liked and so it just didn’t make sense to me and nobody understood it at the time you
7:07
know my friends and family gave me a really hard time about dropping out and I mean like hashtag no regrets you know
7:13
like okay I mean obviously entrepreneurship has ups and downs but right you know I I
7:21
have no debt I paid everything off a long time ago in my 20s uh for my business and like a lot of my friends
7:27
that have traditional careers I will say there’s something wrong with that like those I I know a lot of my friends have nine to fives or they you know work from
7:34
home and they love it um but I don’t think they paid off their debt as soon as I did and a lot of
7:39
people still have uh college loans even in like their 40s so yeah something to consider well okay
7:47
I’ve never read the book I guess I probably should Rich Dad Poor Dad I think oh my gosh I read that so long ago
7:54
I think I was like 19 when I read it yeah yeah but I mean even for for me like I studied English in college and my
8:02
dad was like so what are you gonna do how are you gonna support yourself I was like uh so I added on education so I
8:07
could teach imagine with a you know a college I feel like a little bit it’s the college
8:13
institutions this is a whole other topic but they’re kind of pushing like you need to have this degree but it’s really
8:18
self-serving for them you know like yes there are some careers out there where
8:24
you need to have a degree but um for the entrepreneur and not everyone’s cut out to be an entrepreneur that’s not for
8:31
everybody um but there are many professions or even having a trade or something where
8:37
so that’s for another topic but I love it I actually wanted to share a little bit more about this oh good yes okay I
8:43
do um so yeah we like I actually just had family stay with me for the last week
8:48
and everyone was in their 60s and we had a lot of interesting conversations you know because all of
8:54
our parents we we felt like all of our parents so I’m a millennial we felt like our parents forced us to go to college
9:00
like there’s no other choice you have to go to college and I’m sure some people’s parents paid their college mine did not
9:05
but yet you know our parents when they went to college they only maybe paid a few thousand dollars
9:11
they could buy my parents first house Was Eighteen thousand dollars now in the area I’m in you can’t even
9:18
buy a house for less than half a million dollars like a decent house and I just think it’s a lot different like I think
9:25
that you know we shouldn’t always be taking advice from these older Generations because they don’t
9:31
understand what we’re going through right now with inflation and everything so you’re right this could be its own
9:36
whole podcast but if you’re not going to school for something that needs a degree like doctor teacher whatever and even
9:43
teacher wildly underpaid like definitely look up these salaries before you go there
9:48
um but trades trade school also last thing I will say is you know a lot of those careers pay a
9:54
lot of money you only need a certificate or a two-year degree and there is no one doing these you can charge astronomical
10:00
prices you know if I call someone to come fix my windows it’s like hopefully someone shows up there’s just no there’s
10:06
just not a lot of people doing it and once the Boomer generation’s gone I mean who’s gonna who’s gonna do these things
10:12
right well and I feel like a lot of these skills are a lost art you know like I grew up with my dad he knew this
10:19
is not a bash on my husband because I don’t either but like my dad could fix anything and I’m like oh we’ve got this
10:24
problem and he’s like who are we gonna call like uh good point I don’t know what to do you don’t know what to do you
10:30
know like YouTube exactly yeah and even YouTube sometimes I’m like shoot I’m gonna mix that wire up and kill myself
10:36
you know so like yeah no I have a lot of thoughts and then even for me like
10:41
getting that English education degree one I did it because I needed a job I didn’t love teaching in the Middle
10:47
School setting it was really really rough and then you’re right your salary like you’ve spent how many years and my
10:54
parents helped pay a bit but I had to pay for college and you’re earning this really and teaching
11:00
right now like anyhow so yeah that’s a whole other topic I I could go into something needs to change for sure
11:07
because we need teachers and they don’t get paid enough and yeah yeah so that’s
11:12
why we have online courses and digital products like you can be in the future without a degree yep you can help lots
11:18
of people there isn’t any red tape by the time you get all the red tape taken out it’s like maybe that isn’t even
11:24
relevant anymore you get to really do your own thing so I love it yes and well
11:29
on this topic too I do know a lot of women especially that’s my demographic
11:34
is like these women are female entrepreneurs a lot of them feel like well who am I to be doing this I don’t
11:41
have any certification I don’t have this or that here’s the deal we are results based if you can teach someone a skill
11:48
if you whatever your experience looks like it doesn’t have to be a degree like
11:53
is if you can get results for people that’s what matters and so I just think people too often write themselves off
12:01
because they’re like well I didn’t go to college for this or I’m not certified in this but your experience is enough to
12:08
give you those qualifications and so I just want to empower people that you don’t have to worry about
12:14
the traditional you know the gatekeeper of oh you can do this now because you’ve gotten this certificate type of a thing
12:21
yeah I think school traditionally like traditionally pretty much trains us I’m
12:28
trying to think of a different word but to you know follow the rules and I have always been a rule breaker
12:34
like detention I was in it like I was always a rule breaker um but traditionally it’s like you know
12:41
I don’t know maybe this is an unpopular pivot but I think school is just like priming everyone like for the workforce
12:48
you know and I think there needs to come a time if you want to be an entrepreneur to really realize that you do have the
12:54
answers like you are a really intelligent person you don’t have to be told what to do you don’t have to play
12:59
by the rules and you can make a huge difference on the world and even when I had my studio making multiple six
13:06
figures a year which put me in like the top two percent of photographers everywhere I still felt like I didn’t
13:12
have enough to share I still felt like who am I to teach others so there is
13:17
like this stigma that we need a piece of paper we need somebody to tell us we can
13:23
be a teacher I remember even in school they had us take these tests where it would tell us what career you should
13:29
be and I don’t know I think we’re just so used to that and if you want to be an entrepreneur you just really have to
13:35
lean into knowing that you do have the answers and you can absolutely do it yes
13:41
and it’s kind of I mean nothing puts gives you thick skin like putting yourself out there as an entrepreneur
13:47
because one you’ve got the own self-doubt and that like um what’s the word I’m looking for in
13:53
posture syndrome but then you always will have other people especially the more success you have who are like well
13:59
who are you to say that you can do that you know so to be able to stand up and be like well actually I do have value
14:04
here and I do have a friend who she went to college and got a degree in art
14:10
and she has seen another artist who did not go to college and not and she didn’t get a degree who’s being very successful
14:16
and my college degree friend isn’t and she does rules I know I love it and she
14:21
has a little chip on her shoulder and I’m like well you know which one if you’ve you know if you have debt from
14:28
college or credit card medical whatever it’s a sunk cost like there’s no use in
14:33
in like you know crying over spilled milk or whatever a better saying is like you have to just go forward and the cool
14:39
thing is if you do want your own business like like I said you get to write the rules you potentially can make
14:44
a lot of money and it’s really fun you know because you don’t have anyone telling you what to do if if you have a
14:50
personality like mine some people like going to work and being told what to do and then you know they for sure have
14:56
their nights off they for sure have their weekends off yeah and that’s fine too well that’s funny because I’m very
15:02
much a rule follower like I’ve always wanted the teachers to like me and I you know I want to be the best in the class
15:08
and I did go to detention once because I whatever I wanted to like but that was very like whoa what you know so I feel
15:16
like if someone can be a real follower or not but having that drive and the I
15:21
don’t even know that’s a whole other topic as well that I’d love to investigate like entrepreneurs and why
15:26
why why do we do this thing you know what drives us yeah I do think you know
15:32
when I was younger I don’t think that I thought it impacted me as much as it did but now that I’m you know 35 I realize
15:39
both my parents are entrepreneurs and I think that that did have a huge impact on me whether I you know they weren’t
15:45
sitting me down and giving me business advice or anything but I think just growing up and seeing like oh if I’m
15:51
sick my dad can leave his job like leave his business and come and get me or like
15:56
if we want to go on a family vacation we can go on a family vacation or whatever that is um but yeah so I do think that that had
16:05
an impact on me in the way of me seeing like it is possible and a lot of my friends their parents were business
16:10
owners my husband’s parents are business owners so I think I was surrounded by that
16:15
um but like I said they weren’t giving me advice or anything it’s not like you need to be around those people to be successful but I do think that it made
16:22
it clear that I could do it you know what I mean because I saw other people doing it yeah
16:28
and I’m thinking as you’re saying this it’s very funny my dad was a college professor right so you’re very like very
16:35
different but I do have a very stubborn side so I wonder if there’s a bit of me that’s like no you can’t tell me I can’t
16:42
you know so I’m like I will so anyhow very very interesting but I did okay so
16:47
I was looking at your website and you have this timeline which I really love of just the progression of your business
16:54
which out of curiosity are you in New Mexico right now you mentioned yeah okay you mentioned home prices are really
17:00
high I didn’t know they were that high they’re high everywhere to be honest like even um our house that we owned in Wisconsin
17:06
before we moved it’s more like our mortgage only 500 a month
17:12
um when we left and right now because I looked it up because I’m curious to see so this is Wisconsin because everyone
17:17
keeps saying oh the Midwest is cheap it’s 1700 a month mortgage now for that
17:23
exact same house even though because you have to think of it the home price is doubled and the mortgage price the
17:30
interest rates double yeah that’s almost a 4X on and I’m seeing almost I mean I I
17:35
really like real estate so I pay attention to it I’m not like in the real estate business right it’s just
17:40
something I like to to look at but wild to me wild to me and like that’s the
17:45
other thing that gets me heated up about the generations thing because I do see a lot where these older
17:51
Generations look down on us like well oh you’re just spending too much or there’s like the Dave Ramsey like you’re buying
17:56
too many lattes thing and it’s like no right I don’t think that’s what’s happening yeah no I’m not latteing my
18:04
way into the situation yeah that’s so where in Wisconsin I grew up
18:10
in Minnesota okay yeah so um well I’m from Door County but
18:15
um we lived in my husband I lived in Eau Claire Wisconsin for 10 years oh yeah yeah and that’s only like an hour or two
18:20
from the Twin Cities yeah yeah you were in the Twin City I was in Como Park area like yeah so yeah St Paul
18:27
um well for that’s fun so okay on this timeline of your path the thing that
18:32
really stood out to me is one the amount of success that you’ve had
18:37
right that’s that stands out but okay there’s an e-book phenomenon that that happened I just can you tell us what
18:44
happened with your ebook how you found success with that I want to know everything so I can replicate this yeah
18:50
for sure so you know when I first started getting into the at my first education business so for photographers
18:58
um you know I didn’t really know what I was doing obviously I had never done it before and I just had this blog and I
19:03
built a following and people were asking for things but there’s a lot of options out there right there’s like you can create an ebook you can create a
19:09
membership you can create a course you can create a blah blah blah and I do remember one of the first things I
19:15
created was a posing guide because I saw other people in my industry doing that and it seemed easy to make and then I
19:20
made a plethora of other digital products at one point I had a hundred different digital products which would
19:26
not recommend but also okay I was going to say do you recommend that or no I would not recommend that and I will tell
19:32
you guys kind of how that changed for me but um okay so first thing is I’ll just do
19:38
the 100 digital products thing one of my mentors said you will make more money if you just focus in on one product so we
19:46
actually retired all of those products and created a new product that got our
19:51
customers like the number one result they were wanting and we went zero because we closed everything to two
19:57
million dollars in two years from just focusing on one online course
20:02
um so they were absolutely right but then let’s go back to the ebook um so I’ve learned over the years that
20:08
it’s not so much about the type of digital product create but rather the result that you’re going to get your
20:14
students so you know it might be easy to create something that will make that’ll be fun
20:21
for them or make their life you know a little bit better or whatever but what’s going to sell really well and make you a
20:27
ton of money is figuring out what’s your ideal client’s number one pain point so for me when I taught service providers
20:34
what do you think that’s going to be like booking more clients right so I
20:39
took a strategy that I had that booked me more clients in my studio and put that into a 13-page eBook and it wasn’t
20:46
an ebook like a book where you read it and it’s a story it was screenshots of what to do word for word
20:52
scripts on what to post you know exactly so they could just step by step do this and when they would do it they would
20:58
book a lot of Photography clients and this was only 59 to 99 my ebook so you
21:03
can imagine when someone buys an ebook for 59 bucks and they book a client for
21:09
anywhere from 300 to 3 000 they’re going to be like wow that’s a huge return
21:15
um on this investment I wonder what else Molly has for sale so one thing that’s interesting is my uh on one of my online
21:22
courses I noticed like 70 to 80 percent of the people that bought that had already bought
21:28
um my ebook and so not only did that ebook end up making 500 000 with no ads
21:35
like people got results and just told all their friends like that’s genuinely how it worked but they also were so much
21:43
uh more inclined to like buy my other stuff because I actually got them a result like a real tangible result yes
21:51
this speaks to my soul for so many reasons one the niche going all in who
21:57
was your Mentor that you mentioned well I’ve had many over the years but the one person who told me to go all in on one
22:03
thing was Russell Brunson I was in his inner circle ah were you get out of here he is like yeah how did you get in there
22:10
so I was in his inner circle 2017 and 2018 so I was in before he made like all
22:17
these tears and like had hundreds of so it was I I think I was in at the best time personally because it was yeah I
22:23
was in when it was like lady boss uh Alex hermosi like all so I got to see all these people like grow along with me
22:31
like well me along with them whatever vice versa it was so cool and it was only maybe 90 people total and then we
22:38
would split up into rooms of 25 people and I think I paid 25 Grand but now the minimum I think is like 50 Grand my
22:45
heart rate is going up with NB in the best way like we’re gonna have to bring this conversation off the podcast I need
22:52
to pick your brain I do oh wow this is I get I’m very excited all of a sudden okay
22:58
my listeners know this so okay that’s amazing um any other lessons Russell you can
23:04
share with us oh my good I mean so many honestly yeah number one for sure would be the focus because I remember I came
23:10
to him when I was so I I actually did kind of sneak into inner circle in a way because when I joined they said you had
23:16
to be making a million dollars a year and I was like yeah for sure but I was actually making a half a million dollars
23:22
at that time um but I was like I want to get it yeah yeah I feel like a little white light
23:28
um I’ll be honest they were happy to take my money so I think right exactly exactly and there was a lot of other
23:35
people in there that were just under the million dollar Mark as well but um yeah so that was my number one piece of
23:40
advice another thing he another piece of advice he gave me that was really good was I had this webinar
23:48
and it was already doing well but I I used to have Boxer like Inner Circle used to have Boxer access to Russell
23:54
which is crazy that’s amazing yeah um but I was like oh how can I make this
24:01
webinar title better or whatever and he changed it to
24:07
this um it was like the the something add-on the little add-on or something
24:13
like that that doubled my sales because I was teaching specifically Boudoir photography so instead of saying like
24:20
how to book more Boudoir clients because that would really only attract Boudoir
24:26
photographers but instead saying like um this I don’t remember the exact type was
24:31
like this certain photo shoot doubled my sales then all photographers go to the webinar and then you send you know
24:40
um educate them on why they should do Boudoir and I was like oh like that so
24:46
this is interesting because it kind of flips that niching down and actually opens it wider so that’s because I
24:54
already was at like half a million and so I don’t know I mean if he was here we
25:00
could ask him but I don’t feel you it worked real well I love that okay all
25:05
right so the ebook no ads it was Word of Mouth you were
25:11
just promoting this to your audience did you borrow other people’s audiences like so I did um so I had an email list and
25:18
so man I mean I wish I would have put more focus into this ebook to be honest with you like it’s crazy to me that it
25:24
did over half a million dollars and I really did not put that much like time into it I wish I would have you know I I
25:31
have since sold the the IP to another educator because I’m focused on this now but
25:37
um yeah because basically all I did was I would do like these little mini sales where I think it would be you know it’s
25:43
sold all the time for like 100 bucks but then I would have these little three-day window sales for fifty nine dollars
25:49
that’s pretty much all I did like to my email list and I think I had maybe a few like a handful of Affiliates like other
25:56
Educators that would promote the ebook but honestly like if I went and looked
26:01
at the data like I know for sure that it was simply people buy it
26:06
they make a lot of money with it 59 and then they’re like holy cow because every
26:13
Facebook group at the time you could search my ebook was called Model call you could search for that term in any
26:19
Facebook group and there would be like threads and threads and threads of people like talking about it um
26:25
so yeah that’s amazing okay so the ebook and then what were the other 100 opt-ins
26:32
that you had so many let me try to I could try to think as many many as I can but I had a printables so I had like a
26:40
shop um like a boutique I called it I don’t know I was all over the place I was a
26:45
creative okay people yeah we get it I mean I still haven’t creative but you know what I’m saying but uh yeah I had
26:51
like a boutique where basically I had like bundles so I would have like uh so photographers they will sell like albums
26:58
of photos so I had album templates then I had like a Business Partnership template thing where you could like
27:04
print all this out and make like a little Business Partnership bundles and go door to door and like partner with people these were all things that I was
27:10
doing in my business that were working and then I simply just templatized them um oh I had another ebook called Uh set
27:17
it and forget it and it was all about um so it wasn’t I know people think book when they think ebook but it was it was
27:24
just a PDF just like model call if but instead it taught them email marketing and it gave them scripts for automating
27:30
their booking processes um like yeah there’s so many but those are
27:36
the ones so these are these are all opt-ins that did people pay for them yeah these
27:43
so I did have freebies as well but these were all paid by 100 digital products were actually like paid digital products
27:49
okay so they were your products that you sold but they were all related to how to grow a photography business
27:56
specific I think set it and forget it was for all photographers but everything else was specific to Boudoir
28:02
specifically so like really small Niche um
28:07
but it’s like I do think if you can start out with a really small Niche it is going to be
28:14
so much easier like I already have you know seven eight years of whatever experience
28:21
in the online marketing world and I teach people courses and digital products and it is wildly harder than
28:27
when I have my smaller Niche honestly if you get a if you get a really small Niche that’s a blue ocean like I didn’t
28:33
really have maybe I had two three competitors at the time um you know I thought I thought I was the
28:39
queen of marketing I thought I was so good at it and then I get into this space and I’m like whoa like I don’t
28:45
even think I was that good like now I am because I’ve had to really up my game but back then I’m like I think I just
28:50
had a really good Niche like it’s that it really is that important honestly let’s talk about well first okay two
28:55
things remind me to come back to the blue ocean comment but um I want to kind
29:00
of like evaluate this business decision that you made so why do you think again
29:06
if we really dig deep you had 100 different products that were doing well
29:13
right like bringing value to your ideal customer it was still in a very niche market
29:18
why do you think getting rid of all of those products and just offering one
29:23
like let’s evaluate that for for me and for my listeners like why what’s the magic of that why did that work so well
29:29
yeah I remember well I’m not gonna die really into this because I want to stay focused for this podcast but I also when
29:36
I went to Russell with my 100 digital products I also had started another business in 2017 doing what I do now and I also
29:45
had um a low-carb blog selling like low carb products and stuff but when he told me
29:51
to go all in I closed those businesses and retired all my products so I just want to be clear like I was all over the
29:57
place and I said okay with a lot yeah and I and I the number one reason it works is because you only have so many
30:03
hours in a day you only have so much Focus so you know if you can imagine a pie chart in your mind right now
30:10
I can either put that pie chart 100 fully onto one product or I can split it
30:16
between 100 products or whatever the scenario is four products whatever plus I had multiple businesses plus I still
30:22
have my photo business um and yes I did have a team but I mean
30:27
that’s just still I like that you had a team yeah well something is I I really did not work that much like my team was
30:33
amazing so but um I really think that that’s what it was so basically I had all those digital
30:39
products plus I had four online courses I had um for photographers so I had a business course a marketing course a shooting
30:46
course and a was the okay business marketing shooting sales
30:52
um and so retired all those products and I thought Okay what’s if I can just focus on one product so I created a
30:59
product called Boudoir certified that was the one product that I went all in on and instead of like if you want to
31:04
learn marketing you have to buy this if you want to learn email marketing you have to buy this if you want to learn posing you have to buy this if you want
31:09
to learn pricing you have to buy this because everyone told me like oh well if you just sell people all those things
31:15
right it’s another sale it’s another sale it’s another sale it’s another sale true but also if you sell them one thing
31:21
that’s expensive that gets them the result that they want yeah it’s going to be easier to sell someone one thing than
31:27
multiple things and you know if you charge enough for it you’re going to end up making a lot more money and it’s the
31:33
one you know people aren’t going to come to your website and be really confused about what should they buy we used to have to have sales calls on our website
31:40
it would say confused about what to buy like give us a call because like there was too many products yes well and I
31:48
know because I work with you know your ideal customer um they will think if I could get to the
31:55
point where I can hire a team then I can sell all of these products and have success but it’s the other way around
32:01
like you can have a team to sell the one even more you know yeah wow I mean this
32:06
could be a whole other show but like I really truly believe you need what I do
32:11
is I do the thing and I and I make it successful and then I document it and then I hand it off and you can you can
32:19
be listening to this and be like oh if I if I buy a six-figure employee they can just do it themselves
32:25
good luck to you I have yeah yeah and it doesn’t go well it doesn’t go well no
32:31
because they need they need structure like they need to know what they’re doing no one wants to come into a job
32:36
where it’s just like have it like they have no idea what they should be doing they want to follow a
32:42
good employee will have a great process to follow and they can improve that process but there needs to be something
32:47
there for them to to do so I’m just so happy talking with
32:52
you I feel like this is a friendship that’s meant to be so hopefully we get to meet this one day awesome so okay
32:59
well let’s talk about this and I I mean the reason I’m having you here is to share about what you do so we’ll get
33:05
there so but this this all ties in so this blue ocean I’m a Russell Brunson
33:11
fan I know what you’re talking about that’s where I learned it but um and I bring this up because again a lot
33:16
of my people are in the quilting industry and so they’re like oh I’ll sell quilt patterns and I really stress
33:22
like you have to find a blue part of the ocean so can you talk to us about what
33:28
that means and what that looks like yeah so there’s this book called Blue Ocean strategy and so that’s like where
33:34
everyone kind of you know why everyone references like blue ocean so I would highly recommend reading that if you
33:41
don’t have a blue ocean in Russell’s book I think it’s expert Secrets which by the way is my favorite of his three
33:47
books he does a really good job of explaining this with bubbles so essentially he’ll have a big bubble
33:54
that’ll say like well so he says there’s three there’s three main niches health
33:59
wealth and relationships but you don’t want to just choose one of those you want to dial in more so he has these bubbles that say health wealth and
34:05
relationships so let’s look at wealth okay what’s one thing down from wealth maybe it’s you know we can use my niche
34:12
as an example like maybe it’s making money online okay that’s a niche then the next Niche down could be digital
34:18
products and courses okay but now let’s look at what I used to do um so wealth then it would be like
34:25
teaching business then it would be teaching photographers then it would be teaching Boudoir photographers so I went
34:30
like one step more with that um previous business and I do what I do
34:37
now because I freaking love it like I will battle my competitors I will do whatever I have to do I will work harder
34:42
to be successful in this harder Niche because I love it so also you know don’t be afraid to go with a niche that you
34:47
love but keep in mind that it will be significantly harder if you don’t Niche
34:53
down so um yeah I niched all the way super far down and it was a lot easier for real
35:01
yeah well and I mean if you’re going into create a product where there’s already a
35:08
hundred people or a hundred thousand people that are selling that product it’s very very hard to stand out from
35:14
the crowd you know I would also say too that you know look into I know not
35:19
everyone wants to be an influencer but there is a lot to be said about having a personal brand so you know if not only
35:28
did I have that small Niche but I also had a personal brand like people knew my husband they knew my dog they knew what
35:33
my house looked like they knew all these things about me and so it almost made competition irrelevant because if people
35:39
connected with me and liked me then they’re going to buy my thing so that’s especially I think important when you
35:45
are not super Niche down because like for me there’s tons of people that teach digital products and courses but the
35:51
people who like me and they like my story and they feel um connected to me then they will purchase for me oh that’s huge
35:58
especially um I’m talking with some of my students right now about Instagram and some of them are like I don’t understand
36:04
Instagram stories what is the relevance of that that nurture this right here like that personal brand that’s where
36:11
you get to let people see behind the scenes and like get to know your family get to know what you’re baking for
36:17
dinner or whatever you know and that kind of a thing like every single day when I post those I’m like no one cares
36:23
but it’s like no they do care I promise you they care they are people you follow online like there’s this guy I’ve been
36:29
following online forever okay like I don’t even know why like he teaches like males male fitness it’s just like he’s a
36:36
good marketer though so I find his content really interesting and it’s like I could take a quiz that I would know everything about this person’s life and
36:42
like I find it interesting and it’s like what right I don’t know um yeah I think you know we like connecting with other people and
36:49
learning about their lives and things like that absolutely well and I think I always talk about Sarah Blakely she’s
36:54
another one that I’m always talking about the owner of Spanx I love her I feel like she’s my best buddy because
36:59
she shares she’s very likable I love her too yeah and she’ll share just quirky funny things and like she jokes about
37:06
her husband but obviously she still loves and respects him oh my God I’m like a disc yeah so you know what I’m talking about
37:13
yeah Jesse just love him so yeah okay I’m very curious on your website right
37:20
you go through the timeline of things that you offer you’ve clearly had a lot of success and we’ll get into what
37:26
exactly you offer now but you do say that you don’t work often you love to go outdoors and Hike how many hours a week
37:34
are you working like how are you making that happen okay yeah so that’s super great question and you know I think that
37:41
it kind of comes in waves so like sometimes I work more sometimes I work less so for example we just had a bunch
37:47
of family come and stay at our house during the week because my husband’s parents are retired and I knew that I
37:55
wasn’t going to probably get a lot of work done you know I don’t really like filming videos and things when there’s like all these people in the house
38:00
listening so what I did was I just made sure to batch a bunch of my work on a
38:06
day before they got here so the entire week they stayed here I didn’t have to work at all so we went on Hikes we
38:12
cooked together we did all these fun things and for me that’s what freedom is about it’s not about you it does kill me when people say like
38:19
I want to have an online business because I never want to work it’s like that attitude is never going to build
38:24
you a successful business I love to work um and there are days where you know
38:30
I’ll work from I don’t know 9am to 5 p.m or whatever which is a long work day for
38:35
me I don’t normally work that long but most days I would say like 10 a.m
38:41
um then I will take like an hour to break for lunch then I’ll come and work a couple more hours then I’ll go for a
38:46
hike and and that’s pretty much my day it’s pretty uh I don’t have anything on my calendar other than guest podcasts
38:53
and on Tuesdays I do one call for our course and one call for our membership
38:58
awesome okay I love this and I feel this because sometimes I do see people who
39:03
are very successful they are working so much and I’m like that’s not the life of that person yeah right and it’s burnout
39:12
like it’s not a happy place to be but also I also have some people who reach out and they’re like
39:17
I don’t want to learn this program is there a shortcut on how to make this or that I’m like ooh that I don’t think
39:23
that’s gonna work you know so there is that happy medium of like you’ve got to
39:28
work but you also want to laugh and enjoy life and live a little so okay and
39:33
batching content what stuff did you batch yeah so every week I put out a YouTube video and then I also record so I
39:41
recorded a bunch of YouTube videos and I also recorded a bunch of Instagram reels okay and what kind of content are you
39:47
sharing on your YouTube channel yeah so it actually took me some time to find like my Niche and my YouTube
39:54
channel and that was actually one of the best exercises in my opinion for just finding my niche in general because I
40:01
knew that I wanted to help people with online business but you know that’s not like super Niche
40:06
there’s a lot of things you can do with online business and so what I did was I actually researched um a lot of different online business
40:12
competitors in the space and I saw like what were their top videos what worked really well and
40:17
when I first launched this business it was called profitable courses and I was only focused on courses and I actually
40:24
found that that was actually a little bit too Niche for YouTube um and so digital products is now where
40:30
I’m at and I find that it’s a really good Niche for me and for YouTube because what’s funny is we just talked about how you need to be super Niche but
40:36
also for YouTube you actually need to be a little bit broader for example with my Boudoir education business I couldn’t
40:42
even be on YouTube because number one it was two Niche and number two when I looked at my demographics 90 of my
40:48
viewers were male and I was like yeah attracting the right people
40:54
um so I don’t know that that could be a whole other thing but yeah I batched my like my YouTube I I put out four
41:01
different content pillars right now one of the content pillars is five digital products that blank so it could be five
41:07
digital products you can do start for free or five digital products that are good for passive income or whatever um the next one is build passive income
41:13
with blank so the passive income with ebooks build password courses blah blah blah then um I have a whole pillar about
41:20
AI because that’s super popular right now and really fun to talk about and then the fourth one is Tech tutorials
41:26
um so if you’re interested in YouTube The reason I do those is they’re really really long which uh increases your
41:31
watch out your public watch hours and you need to have a lot of public watch hours to get monetized so hmm okay so
41:38
what are the different pieces of the pie of the money that you bring in how are those different revenue streams yeah so
41:45
we have two main products we have profitable courses and then we have a membership that I just launched um so I
41:52
waited until we had a lot of sales of our course until it was consistently selling and because the answer to a
41:59
product that doesn’t sell is not create another product it’s keep you know keep doing what you need to do to get that
42:04
product selling but I created a membership that’s 49 a month and the reason I did that is because
42:11
um you know everyone wants to have a course and they should it’s amazing but you need to have you know at least a
42:17
little bit of followers and to sell to with your course and so I wanted to create something
42:23
where people could go to grow their following grow their email list and also maybe start to sell like
42:28
those little little digital products like ebooks and things um and then that would have them even more prepared for my course profitable
42:35
courses so those are the two products those are two revenue streams then we have affiliate income
42:41
um yeah and I’m trying to think if they’re eventually I might do some sponsorships I’ve never done them before I’ve heard a
42:47
lot of pros and a lot of cons um sponsorship meaning what would that look like oh yeah sure so sponsorship
42:54
for like YouTube so if you do uh a YouTube video you might have a sponsor
42:59
come in like um the marketing platform that I use is called system.io and you know just to
43:06
give an example they have not approached me by the way but if they were to approach me to say hey could we would like to sponsor a one of your YouTube
43:13
videos and then you put like a little advertisement in your YouTube video as opposed to like the ads that run over
43:19
the video so what’s cool is you can now get paid from the sponsor you can get paid from the ads that run over your
43:25
YouTube video and you can get paid from the products that you sell yourself so YouTube is very very profitable
43:31
interesting okay right now it’s mostly just the products and affiliate money okay and
43:39
when you say affiliate do you mean you being an affiliate for other things or you have affiliates
43:44
no that would be you being an affiliate yeah I don’t currently have an affiliate program for my programs that is
43:51
something that I will do eventually but it’s just not you know you have to pick what you’re going to focus on right so
43:56
that for me that’s going to be like the later on thing um but yeah so I affiliate system.io my
44:02
marketing platform um and then I affiliate vidpros which is who I use it’s a monthly agency that
44:09
edits all my videos um and we affiliate a ton of other stuff but I don’t know anything that I go to
44:15
mention and I only affiliate things I already use so if I’m already using it and already mentioning it I’ll just Google whatever it’s called and then
44:21
affiliate program and then I’ll sign up for it nice okay so okay now let’s dive into the
44:27
nitty-gritty of what you offer who your potential customer is let’s start with
44:32
that sure so yeah so I just have the two products so I have profitable courses
44:40
um it’s a nine it’s a 997 dollar course right now but I actually just closed
44:45
enrollment to it I’m gonna be doubling it and I’m going to be making it a bundle so it’s going to be profitable
44:50
courses plus passive courses um because really the result people want to get is the passive course so I want
44:57
to do a better job of explaining that and then so I’m always I’m always
45:02
improving you know yeah and then my membership which is called Freedom Creator club and like I said that is 49
45:09
a month right now and it helps you to grow your audience your email list and start selling little digital products
45:17
um yeah that was the question right yeah and I’m curious your ideal customer or I guess your average customer do they
45:24
generally come in from the membership first or the course first so I just launched the membership like
45:31
two weeks ago so okay my hope um all of my customers come from my
45:36
organic social following we used to run ads um now we stopped I really want to grow up the organic more first then I
45:44
might do some retargeting ads but again this could be a whole episode about how cold traffic is a lot harder than it
45:50
used to be Facebook paid ads are too that’s what I mean paid ads exactly yeah
45:56
um so anyways I digress but um yeah so my ideal customer my goal is
46:05
basically my value ladder would be people come in through a freebie they they find me on social media they get a
46:11
freebie they join my email list and then I have like a six to nine month Auto
46:16
email sequence so it takes though do you really yeah so I have the five day welcome
46:22
sequence um Russell teaches a version of that in his.com book I teach my own
46:28
version uh to my students in my freedom Creator Club but yeah so I have like a welcome series that invites them to our
46:35
group and tells my story and gets some freebies and then after that they have 30 days of nurture emails it’s a mix of
46:41
emails I’ve written plus YouTube videos then they get a launch for Freedom Creator Club then they get another 30
46:47
days of emails then they get a launch for profitable courses so they can come in on either of those but if we had to
46:55
look at like a traditional value ladder then it would go membership and then course I am so intrigued by this email Journey
47:02
okay I feel like that’s an amazing is that typical of someone who’s very successful to have that amount of like
47:09
an email Journey that’s that long so back I don’t even think anyone’s gonna know who this is but he was really
47:16
popular back in like 2014. um Andre chaperone his name is I’m sure like
47:21
Russell or like old school people would know about him but he taught something called arm autoresponder Madness and it
47:28
was all like so I’ve been doing these long automated email sequences pretty much since I maybe like a year after I
47:35
got started um and yeah I’m a huge fan because it’s exhausting like you already have to send
47:41
out you know for me a YouTube video once a week reels every day like whatever
47:46
else you do I have a Discord group um I’m I’m getting off Facebook but um
47:52
yeah you know you already have to do all these things and then it’s like to send an email every week you got to come up
47:58
with a story you got to come up with this so when I first started I did do manual emails every week
48:03
until I had enough created then I knew I could automate it because when people come into your world
48:10
it’s like they’re never gonna get those emails so like you might as well automate it because it’s new to them and
48:15
that’s something you have to keep in mind always is people get sick of telling their story over and over and over and over
48:21
but if you want to build an audience you have to tell your story over and over and over because otherwise those people will never hear it yeah so you don’t
48:29
send out weekly emails not anymore because it’s all automated wow so
48:36
I’m so intrigued this is a whole new perspective for me so when you have a launch do you send out an email to your
48:43
email list about it like what how how are you using the email list yeah so typically I just do one live launch and
48:51
then I automate my stuff so I’m not someone who likes to do like a lot of launches I find launches to be
48:57
exhausting they are um they are yeah so yeah so I will do a live launch so I’ll
49:03
pre-write all the emails you know create everything needed for that launch and then I’ll schedule those but then once
49:11
the launch has you know if we do the launch and it’s successful then we’re going to automate it if we do the launch it’s not successful then we’re just
49:16
gonna throw that in the trash yeah for someone who is starting out and they
49:21
don’t have a large following on let’s just say Instagram or an email list and they want to offer a course
49:29
what what do you say to that yeah so there’s a lot of different ways
49:35
you can do it um the way that I did it with this business when I launched it like end of 2020
49:42
2021-ish is I created because I had to restart with my audience so
49:48
um I created a Facebook group and that’s something that I teach to my students like if you have absolutely no following
49:55
um I don’t think a Facebook group is a great solution for like a long-term platform like YouTube but I do think
50:01
it’s a great solution for getting followers very quickly so I do
50:06
recommend Facebook group but really it doesn’t really matter like choose a platform that you want to be on and
50:14
that you want to learn and I want to repeat that choose a platform not every platform a platform if you are intrigued
50:20
by Instagram do Instagram if you want YouTube do YouTube um you know but but what you need to do is
50:27
learn you know pick a platform and learn that platform and then immediately okay
50:33
not a month from now not tomorrow whatever immediately create a freebie and start moving those followers to your
50:39
email list so what I do is on YouTube in my description I have a ton of freebies that go with each pillar of content that
50:46
I describe to you guys so that way no matter what you know type of content I’m creating there’s a freebie that goes along with that content because if I
50:53
create a video about AI they’re not going to want to freebie about ebooks you know yeah
50:58
um yeah so and then with Instagram I have my freebies Lincoln bio and then you
51:04
know so basically you don’t want to wait though because personally I think social media followers followings are basically
51:11
worthless like you need to get those people onto an email list not only because then you you know
51:18
can own that you know data or whatever but also
51:24
your what I think you can Google this it’s 70 no 70 times more likely to
51:30
convert a um an email list subscriber to a customer than social media it’s crazy
51:37
I’ve made a YouTube video about it yeah okay we’ll have to check the actually send the link we’ll put the link in the
51:42
show notes for that sure so yeah just start out building your following and then my I always my advice is
51:49
get to 500 email subscribers then you can launch your course you’re going to convert one to two percent
51:56
um most likely you can convert more but typically that’s what I see so if you’re happy with getting five to ten sales
52:02
your first launch then do that if you’re not you know maybe wait a little bit longer but yeah
52:08
yeah ah I just have so many things so are you in a mastermind this is now completely selfish that I’m asking this
52:15
I am not in a mastermind right now I am eyeing a couple masterminds it’s really
52:21
hard to top the one that I was in no joke
52:26
yeah and like you know I love Russell but I don’t want to join it’s nothing I
52:32
mean if you want to join Inner Circle you should like it’s amazing um the community that he creates but I
52:38
don’t want to be in a mess around like that big like they have such big ones now it’s not the same as what I was in I
52:43
would like to find I’ve looked at like Rachel Rogers she is a cool Mastermind I haven’t found anything that I’m like
52:49
willing to part with you know 50 Grand yet yeah but exactly I will eventually
52:55
Join one also because I’m sort of at the more this business is only like a couple years old
53:01
and so you know I’m still getting to where I was so I think we did about 400
53:07
and some Revenue last year with this 400 some thousand with Revenue last year so my point is I still know the things I
53:13
need to do to grow it yeah yeah but once they get to that point where I’m like oh I don’t know that that’s I’m for sure
53:20
going to join one yeah this is so cool and so fascinating all right well this
53:26
has been amazing if our listeners want to fought to find you where should they go yeah so YouTube is great for videos but
53:33
it’s not great for connecting so if you want to follow me on Instagram it’s just Molly M Kaiser and I have the blue check
53:40
so you’ll know which profile is me because I have it a lot of people you know do the whole scam profile thing
53:46
so oh really are there a few out there that are like impersonating you I get messages all the time this person’s
53:51
impersonating I’m like I don’t have time to deal with that I got the check now yeah you know who to follow and who not
53:57
to okay yeah exactly okay and then if they want to you you have a podcast
54:04
right I do kind of have a podcast that’s okay you know and I talk about all the time
54:11
Focus so like basically when I first created this business I thought I wanted my number one platform to be a podcast so I created a podcast
54:18
but I’ve found over time like I really enjoy YouTube um so that’s why I have a podcast but
54:23
it’s not like my main focus and that’s why it’s not a consistently put out show basically perfect so YouTube is your
54:30
place that like yeah YouTube and then I repurposed to tick tock and Instagram so yeah yeah awesome
54:38
okay well this has been so cool thank you so much for being here I’ve absolutely loved it
54:44
yeah this is really fun I really enjoy talking to your amazing host so thank you so much for having me well thank you
54:52
[Music] Molly thank you so much for being here
54:57
on the crafter career podcast I absolutely loved it in fact since the recording she and I have been in touch
55:03
and continue to chat business she’s also creating a little mini course for my
55:09
Mastermind and for my crafter career course so I hope you enjoyed meeting Molly and
55:14
learning from her she is just a wealth of knowledge and a very savvy businesswoman so again Molly thank you
55:21
for being here and next Friday I will see you right back here on the crafty career podcast until then take care
55:27
[Music]
English (auto-generated)
 
 
 
 
 
 
0 Comments
Share

You May Also Like

March 24, 2023

Maude of The Retro Quilter

October 1, 2021

Creativity: What Your Business Needs with Dr. Caroline Brookfield

May 20, 2022

Branding HElp with Sarah Ann Design

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Post
Week 1 of the Garden Harvest Quilt Along
Next Post
Week 2 of the Garden Harvest Quilt Along
Hi there, I’m

Hi there, I’m

elizabeth

I am a Minnesota born girl living in Texas with my husband and 3 kids. If I could tell my 13 year old self I was a quilter, I would have laughed in disbelief.  However, a few years ago I discovered how cool quilting really is!  I want to share how cool quilting is with others.  Join me in my online modern Quilters Candy Membership, or check out my quilt patterns.  I even offer a course once a year teaching you how to write and sell your own quilt patterns. I am excited to be quilty friends!

Join the Membership

Shop Quilt Patterns

Check out the Courses

Quilting Tutorial Videos

Categories

  • Craft to Career
  • Digital Downloads
  • Patterns
  • Podcast
  • Quilt Alongs
  • Quilt Questions
  • Tutorials
  • Uncategorized

Recent Posts

  • Coffee Cozy

    Coffee Cozy Tutorial

    May 30, 2023
  • Urban Dwell Guide

    The Lazy Girl’s Guide to Documenting Your Quilts

    May 22, 2023
  • Garden Harvest Quilt Along

    Week 3 of the Garden Harvest Quilt Along

    April 28, 2023

Latest Video

Latest Video Latest Video

Subscribe to My Channel

Follow Quilters Candy on Instagram

Want to make your own coffee cozy? Staci of @craft Want to make your own coffee cozy? Staci of @craftystaci shares her template and tutorial on how to make your own coffee cozy. This is a quick and easy tutorial that is perfect for using up scraps. Get your FREE template today. You can find this tutorial on the blog or by clicking the link in my bio.
YouTube. Are you using it? @studio7t7 - who’s ma YouTube. Are you using it? @studio7t7 - who’s made costumes for Harry Potter movies & Star Wars is using YouTube to grow a community and business. If you want to use YouTube, or grow your YouTube audience - episode 110 of the @crafttocareer podcast is for you!
Quick, easy, professional patterns? I got you. Usi Quick, easy, professional patterns? I got you. Using quilt pattern templates makes writing quilt patterns easier than ever! Save time, take the guess work out of writing patterns, and start selling your own patterns with confidence! Quilt Pattern Templates are available on my website and in the link in my bio.
Want to learn the lazy girl’s guide to documenti Want to learn the lazy girl’s guide to documenting your quilts? Ashelyn of @urbandwellstudio shares quick and easy ways to document your quilts both digitally and printed. Get your FREE spreadsheet and start documenting your quilts today. You can find this tutorial on my blog.
Sharing Student Success Story! @sublime.stitchery Sharing Student Success Story! @sublime.stitchery shares: 

I had to share my excitement! When I looked at my sales over the last 3 months, thanks to you, your course, some small and some big tweaks - my sales have increased A LOT 😁. I post less to Instagram but I am consistent - with everything - the look, music, feel, words, themes, etc. I honestly didn’t think there had been that much of an increase in sales - but now I’m increasing my monthly target! Thanks for everything you do Elizabeth!
Congratulations @duenorthhandmade! You are the win Congratulations @duenorthhandmade! You are the winner of the grand prize for the #GardenHarvestQAL! You will be receiving a FREE @babylocksewing Jubilant machine!

And congratulations @sammydahlstrom! You are the winner of the Quilters Candy Membership grand prize - 1 year of FREE Quilters Candy Membership!
  • About
  • Contact
  • Pattern Corrections
  • Terms And Conditions

Copyright © 2022 | Quilters Candy Site Powered by Pix & Hue.