Have you ever dreamed of hosting a quilt along or creative online event—but weren’t sure how to start, promote it, or attract sign-ups? In this episode of the Craft to Career Podcast, I’m sharing exactly how I grew my most recent quilt along to over 5,000 participants—and the practical steps you can take to do the same.
From planning and promotion to execution and follow-up, I’ll walk you through what worked, what I’d do differently next time, and the behind-the-scenes details that made all the difference. Whether you’re a quilt pattern designer, fabric shop owner, or creative entrepreneur, this episode is packed with proven strategies to help you host a successful online event that builds community and grows your business.
In This Episode, You’ll Learn:
What inspired me to host a quilt along—and why timing matters
The planning tools and workflow I used to stay organized
The promotion strategies that helped it grow (without paid ads!)
The behind-the-scenes details most people overlook
Why doing less, but doing it well, leads to bigger results
What I’ll repeat next time—and what I’ll change
Ready to Host Your Own Quilt Along (or Event)?
Here are the tools and resources I personally use and recommend to plan and host your own successful quilt along:
FloDesk — My Go-To Email Marketing Platform
Collect emails, send beautiful newsletters, and automate your event launch with ease.
✨ Use code QUILTERSCANDY to get 50% off your first year!
Try FloDesk
Email Marketing Made Easy (Mini Course)
Learn how to:
Collect and grow your email list
Send engaging, conversion-focused newsletters
Build a relationship with your audience
📅 Free Quilt-Along Calendar Template (Canva)
Use my plug-and-play Canva calendar to map out your quilt along or event.
Stay organized, save time, and launch with confidence.
Grab the free template here
If you’ve been thinking about hosting your own quilt along or creative event, this episode will give you the clarity, confidence, and practical roadmap to make it happen—while helping you avoid common mistakes and set yourself up for success.
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