How do you create an innovative quilting product in an industry that has been around for centuries?
That is exactly what the team behind SewTites has done.
SewTites creates magnetic sewing and quilting tools designed to make the creative process easier. Their products solve very real problems for makers, from holding projects together when traditional pins or clips aren’t practical to keeping fabric secure while cutting.
What looks like a simple product idea from the outside actually involves identifying a problem, determining whether people are willing to pay for a solution, developing the product, manufacturing it, and figuring out how to introduce something completely new to an established market.
In this conversation, we talk about how SewTites did exactly that.
About SewTites
SewTites makes magnetic cutting mats and rulers designed to keep fabric steady while cutting, and to make cutting far less painful for quilters with arthritis or hand pain. It’s a simple idea on the surface, but one that’s become hugely popular in a short amount of time, and the company has more products already out and even more in development.
Connect With SewTites
Learn more about SewTites and explore their magnetic sewing and cutting products:
Website: SewTites.com
Listen to the Episode
Listen to this episode of the Craft to Career Podcast to hear how SewTites went from identifying a problem to developing an innovative quilting product, validating demand, marketing something completely new, and continuing to grow within the quilting industry.
Listen to These Other Episodes
If you enjoyed this conversation, here are three more episodes of the Craft to Career Podcast you may love:
How to Launch a Product with Success
How to Build a Sustainable Creative Business with Abby Glassenberg of Craft Industry Alliance