Have you ever sent a promotional email to your list, waited for the sales to come in…and heard nothing?
Or maybe the only thing that happened was a handful of people unsubscribed.
If that sounds familiar, this episode of the Craft to Career Podcast is for you.
I’m sitting down with Allison Austin of The Kitschy Creative for a live business coaching call all about email marketing for creative businesses.
And while we started by looking at Allison’s promotional emails, our conversation quickly became about something much bigger: why people choose to buy from one creative business instead of another.
Because sometimes the problem isn’t simply that you need a better subject line or a stronger call to action.
Sometimes you need to step back and look at your brand, your message, what makes you different, and the relationship you’re building with the people on your email list.
In This Episode, You’ll Learn:
- What to include in your regular emails so people continue opening them
- Why your promotional emails may not be converting into sales
- How email marketing and branding work together
- Why standing out matters in a crowded creative industry
- How to identify what makes your business uniquely you
- What your audience needs to understand before they are ready to buy
- Why unsubscribes aren’t always something to fear
- Strategies Allison has used to grow her email list and sales
Whether you’re a quilt pattern designer or run another kind of creative business, this conversation will help you look at email marketing differently.
About Allison Austin of The Kitschy Creative
Allison Austin is the creative behind The Kitschy Creative, where she designs quilt patterns and shares her love of quilting and creativity.
In this episode, Allison generously opens up her business for a real-time coaching conversation, allowing us to look at what has and hasn’t been working with her email marketing and explore how she can strengthen her brand and messaging moving forward.
Connect with Allison:
The Kitschy Creative on Instagram: @thekitschycreative on Instagram
See the Emails We Discussed
Want to follow along while listening to the coaching call? Here are the three emails Allison and I discuss:
Email 1: View Allison’s first email
Email 2: View Allison’s second email
Email 3: View Allison’s third email
Listen to These Other Craft to Career Episodes
If you enjoyed this conversation, here are three more episodes of the Craft to Career Podcast that can help you strengthen your email marketing and creative business: